Case study

Yext

Featurebase has helped us prioritize projects to improve our developer tools and ensure every individual user is valued and heard.

As a leading Digital Experience Platform, Yext seamlessly organizes content to create AI-driven experiences tailored for any organization.

Challenge

Feedback collection from primary stakeholders - engineers - was proving to be a challenge. “Traditional channels just didn’t cut it for us,” said Tom Elliott, a Director of Software Engineering at Yext.

"Feature requests via Slack were hard to track and prioritize. We felt the need for a more structured approach."

Solution

Yext previously encountered Featurebase while providing feedback to a partner. Thanks to the positive experience Yext witnessed, they decided to give it a go themselves. Featurebase checked all the boxes:

"It was really quick and easy to set up. The upvoting and sorting feature was a major plus, helping us identify and prioritize popular features."

Additionally, the roadmap and changelog have been instrumental in keeping Yext’s users informed and maintaining transparency.

Results

Opting for Featurebase was a simple decision that allowed Yext to save a significant amount of time and focus on what's important.

"Setting up a similar system would have taken us weeks, whereas, with Featurebase, it only took five minutes."

With Featurebase, Yext has streamlined its feedback process for engineers, ensuring they address what the majority wants rather than just the vocal few.

“Featurebase has helped us prioritize projects to improve our developer tools and ensure every individual user is valued and heard.”

Tom Elliott

Director, Software Engineering at Yext

Digital Experience Platform that helps organizations build digital experiences across any channel.

yext.com

Employees

1200

Founded in

2006

Headquarters

New York, USA

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