Case study

Amplemarket

Featurebase completely changed how we work. It helped us move from a closed box to an open box. Now everyone knows what's happening and what our customers really need.

Amplemarket is an all-in-one sales platform on a mission to consolidate fragmented sales tools into a single powerful solution. To keep pace in a fast-evolving market, the team needs to constantly prioritize the right features, and that means staying close to customer feedback.

Challenge

Before using Featurebase, Amplemarket relied on a manual Jira-based system to collect and manage feedback.

"We used Jira which is totally not built for capturing feature requests. Our internal team had to submit requests on behalf of customers, which created so many bottlenecks and blind spots. Customers had to talk to support or success, and then they have to talk to the product team."

All feedback came internally. The only way to track feedback was for Support and Success to submit it on behalf of customers. This added friction and silos, often resulting in duplicate requests, lost context, and limited visibility across departments.

"You basically had a layer between you and customers. Things got lost, it was difficult to identify duplicates, and hard to prioritize. Also support and sales were frustrated because they couldn't see any movement."

The lack of transparency caused bottlenecks. Sales couldn't see what was planned, Success teams stopped submitting feedback, and customers had no clue if their requests were being acted on.

When Awni, Staff Product Manager at Amplemarket, began looking for a better solution, he wanted a tool that's modern, adaptable, and would fit the teams workflow.

That's when he discovered Featurebase.

Solution

After testing Featurebase, the switch was instant. Migrating from Jira took less than 15 minutes using a CSV export, and Awni described the process as super smooth.

"I just wanted to test how it feels to move from Jira to Featurebase. I did a quick CSV import of the feedback and had a proof of concept ready in under 15 minutes."

He credited the customer support as a major reason for the fast adoption.

"Your support team was super hands-on. Whenever I had a question or hesitation, you were there. That gave me a ton of confidence that if something went wrong, you'd fix it fast."

Today, Featurebase is used across the entire company at Amplemarket:

Product uses it to manage, prioritize, and moderate feedback
Sales shares the roadmap directly with prospects during deals
Support and Success submit feedback directly to the feedback board or through the Slack integration
Founders check the board to get a pulse on real customer needs

"Everyone in the company knows Featurebase. It helped us go from a closed box, where no one knew what was happening, to an open box. It saved so much time from explaining what's happening - now they just share the roadmap link."

When it came to functionality, three things immediately made Featurebase stand out for Amplemarket.

Firstly, moderation. With customers occasionally sharing internal info or competitor names, moderation became essential for keeping things tidy and secure.

"Moderation was a must for us - customers can be messy. The fact that Featurebase had it out of the box showed that you really understand product teams."

The second was automatic authentication via Single Sign-On, which made user experience smooth, quick, and reliable. It took Awni and an engineer less than a day to get it set up.

And lastly, the unified public portal which brings together Amplemarket's feedback, roadmap, and changelogs into one place.

"Having feedback, roadmap, and changelogs all together is huge. Customers can see everything in one place, which keeps things transparent and simple."

Results

Switching to Featurebase didn't just save Amplemarket time - it reshaped their entire feedback culture.

"It completely changed how we work. We went from a closed culture where feedback was trapped in Jira, to an open and transparent one. Everyone has visibility now - from product and success to founders. It's become our single source of truth."

Here's what changed:

~1 full day saved per week for the product team by eliminating redundant communication.
Support and Success save hours weekly thanks to direct feedback submission and public visibility.
Sales now confidently share the roadmap with prospects, helping close bigger deals faster.

"Even bigger deals also move faster now. Enterprise customers often ask to see what's on the roadmap before signing. Before, it was hard to communicate that - now we just share the public roadmap"

Featurebase also elevated how customers perceive Amplemarket.

"Customers compare us to competitors and say, 'You guys are so open and modern.' It makes us look more forward-thinking just by using Featurebase."

When asked what he'd tell other teams on the fence about Featurebase, Awni didn't hesitate:

"Definitely do it. You might think Jira can do the job, but once you try Featurebase, it's very hard to go back. The worst thing that can happen is building the wrong thing. Featurebase gives us the confidence to build what people actually want. I've been in product for almost a decade and I can tell you Featurebase makes a real impact."

Amplemarket is one of the fastest growing players in their space and users absolutely love their products.

Ready to start building products your users love? Try Featurebase today →