Blog ComparisonsProductboard Pricing 2024: Is It Worth It?

Productboard Pricing 2024: Is It Worth It?

So, you want to know if you're getting a good deal with Productboard? Here you'll find a comprehensive overview of their pricing, the features you get, and if there are any better options out there!

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Productboard pricing in 2024 illustration.

So, you're thinking of using Productboard but want to make sure you get the best value for your money?

Good news! In this article, we'll look at Productboard's pricing, what you get for it, and if there are any better options.

Basically, everything you need to make an educated choice. Let's get started! 👇

Productboard pricing 2024

Productboard offers four plans to choose from:

  • Starter - free
  • Essentials - $20 per maker/month
  • Pro - $80 per maker/month
  • Enterprise - comes with a custom quote

P.S. Their sales team gave us an enterprise quote of $70,000-$100,000 a year for 20 makers. This is $300-$400 per maker a month. (January 2024)

But remember that each offer is custom-made based on your needs, so use this only as a rough estimation.

You can dive deep into the features of each plan from Productboard's pricing page.

Who are the Makers, Contributors, and Viewers in Productboard?

The total cost of Productboard depends on how many 'Makers' you have in your team... But who are they?

Productboard has 3 major user roles to manage the level of access someone has to your account:

  • Makers are your team members who can edit, update, add, and prioritize feature ideas and roadmaps. Admin makers can also access billing, settings, and company profile.
  • Contributors are regular users (or teammates) who can share feedback, comment, and upvote posts. They can't edit or make updates.
  • Viewers are users who can only see Roadmap and Feedback Portal. They can't submit posts, comment, or make updates.

You only pay for the number of Makers in your account. You always get unlimited free Contributors and Viewers.

Does Productboard offer a free trial?

Yes, in addition to their free plan, Productboard also offers a 15-day free trial. You can use it to try out the paid features of Essentials and Pro plans - it doesn't require a credit card.

To try out the Enterprise plan, you'll have to contact their sales team.

Productboard Pricing Calculator 2024

Productboard's pricing depends on the size of your team, billing type, and the features you need.

Here are a couple of pricing examples to help you get a clue about what it will cost you. We also included a comparison with Featurebase, an alternative to Productboard.

1. Scenario: You're a small startup with 3 makers

You're a small team with 3 Product Managers that need to create, edit, and prioritize feature ideas. You also want to collect feedback from users and manage it all in one place to know what to build next.

The first plan that allows you to collect and organize customer feedback is the Pro plan costing $80 per maker a month.

Here's a table comparison for 3 managers in Productboard vs Featurebase:

Monthly (3 makers) Yearly (3 makers)
Productboard $240/month $2,880/year
Featurebase $40/month $480/year

For 3 members, Productboard will total $240/month. In comparison, Featurebase costs only $40/month, allowing for more advanced features and 4 managers.
Learn more here →

2. Scenario: You're a large company with 15 makers

You are an enterprise with 15 managers looking for an effective tool to give your users a voice and understand what to build next. You'll likely need features like SSO, dependency tracking, and integrations such as Salesforce or Slack.

This means you'll have to go with their Enterprise plan. We got a quote from them for $70,000-$100,000 a year for 20 makers. Simply put, this is around $350 per maker a month.

Here's a table comparison for 15 managers in Productboard vs Featurebase:

Monthly (15 makers) Yearly (15 makers)
Productboard $5,250/month $63,000/year
Featurebase $152/month $1,824/year

Again, Featurebase provides more for less. You get all these features and more while saving over $5,000 each month. Learn more here →

Who is Productboard ideal for?

Productboard is primarily designed to help large teams manage product feedback and tasks internally.

They focus on issue-tracking and roadmapping, sacrificing a big part of feedback management.

This positions Productboard awkwardly. It underperforms compared to popular issue-management tools like Linear and Jira. And lacks the advanced features of top feedback tools such as Featurebase or Canny.

Productboard drawbacks to keep in mind

Screenshot of a Productboard's review on G2.
Screenshot of a Productboard's review on G2.

Productboard is a comprehensive feedback solution. It can be powerful in the right hands but often proves itself to be overly complicated (read more reviews here).

  • Built for validating, not for getting new ideas
    Productboard's feedback portal is essentially a roadmap that shows only the ideas that you post. Not your users' own feedback. It's great for sharing what you've planned and for validating these ideas with upvotes. But it doesn't let your users see, upvote, or comment on their peers' ideas. As a result, you'll drown under duplicate posts and biased feedback.
  • Can't follow up and engage with users
    Productboard doesn't allow commenting. This makes it challenging to engage with users. Commenting helps you clarify ideas by starting a discussion with the post creator or interested users.
  • Can't close the feedback loop
    Productboard doesn't have a Changelog feature. Changelog lets you publish product updates and is crucial for closing the feedback loop with your users.
  • No widgets
    Producboard doesn't offer a way to embed the feedback collection into your app like most other tools. Widgets are useful because users don't have to leave your site to submit feedback or see updates.
  • Expensive On top of the complicated plans, Productboard is very expensive compared to other alternatives on the market. Plus, their users are complaining about excessive feature gating. 👇
Tweet of a dissatisfied productboard user.

What if Productboard's too expensive for me?

Luckily, there are many affordable alternatives! And we've handpicked the best ones. They are perfect for startups and give you the most value for your money.

Here's a short list of the 11 best Productboard competitors in 2024:

  1. Featurebase - best value and easiest to use for teams of all sizes
  2. Producter - for medium teams, great for managing tasks
  3. Userback - for bigger teams with multiple products
  4. - for very small or really large businesses - nothing in between
  5. FeatureOS - for growing startups looking to collect feedback
  6. - for very small and early-stage teams
  7. Fider - Open-source option for small startups ready to self-host
  8. Upvoty - for medium-sized teams
  9. Sleekplan - for small teams and NPS & CSAT tracking
  10. Frill - for small organizations seeking a simple feedback tool
  11. Aha! - for large companies looking to handpick what they get

You can read more from our Productboard alternatives post, where we analyze the details of each tool and find out which one is the best.

So, is Productboard worth it?

Short answer: If you're a startup, then no. If you're an enterprise, then maybe.

Longer answer: Productboard is a powerful yet complex feedback software. There’s a lot you can do, but figuring out how to use it becomes a project of its own. This can be a nightmare for fast-paced startups looking for a simple solution.

It's only a good choice for large enterprises that need custom solutions and got money to burn.

For anyone else, Featurebase is a neat Productboard alternative that's simple, easy to use, and gives you the most value for your money. It has an intuitive and clean feel, with all the features of Productboard and more.

It's perfect for teams of any size and can be set up in minutes. 👇

Featurebase's public roadmap feature.
Featurebase's public roadmap with feature upvoting.


1. Is Productboard expensive?

Productboard can get quite expensive, especially if you have a big team. Say, your team has 5 members; Productboard would cost $400 a month or $4,800 a year. And at this price, you can find many much more cost-effective alternatives.

2. How much does Productboard's Enterprise Plan cost in 2024?

We got an enterprise quote of $70,000-$100,000 a year for 20 makers from their sales team. This is $300-$400 per maker a month. (January 2024)

But remember that each offer is custom-made based on your needs, so use this only as a rough estimation.

3. Who is the best Productboard alternative?

Featurebase is the best Productboard alternative out there. It's easy to use, has loads of features, and has many powerful integrations. It comes with affordable pricing and a Free plan.

You can set it up in minutes and always get quick help through live chat. ⚡️

4. Does Productboard offer discounts?

Yes, Productboard offers discounts for some charities and non-profits. To get a discount you'll need to contact their team.