Top 20 Product Feedback Software Tools in 2025

Product feedback is the magic bullet that can take your business from 0 to 100. When you collect user feedback, you can find out what (not) to build, what your users find valuable, how to retain them, and increase your revenue. And that's just the tip of the iceberg. 🗻

Up until just a few years ago, product feedback boiled down to collecting scattered emails and call notes. Nowadays, there is a massive number of product feedback tools to help you collect, analyze, prioritize, and manage feedback.

But how do you pick the right tool, especially if you've never collected feedback before? We have just what the doctor ordered. Today, we explain what features to look out for and give you some of the best options to collect user feedback in 2025. 👇

Our top choices:

1. ✨ Featurebase - Best modern & powerful product feedback tool for SaaS startups, affordable
2. Qualaroo - Ideal for product teams that need in-context website or in-app feedback through smart, behavior-triggered microsurveys.
3. Sleekplan - Best for companies looking for an integrated feedback board, roadmap, and changelog with built-in satisfaction surveys.
4. Canny.io - Great for teams that want structured, vote-based product feedback with public roadmaps and automatic changelog notifications.
5. Productboard - Perfect for larger product teams that want to centralize feedback, prioritize features, and align development with customer needs.
6. UserVoice - Best for mid-to-large companies that need a scalable platform to collect, segment, and analyze feedback across a broad user base.
7. Usersnap - Ideal for collecting visual feedback and in-app surveys from users to guide product improvements with clear, actionable input.
8. Refiner - Best for SaaS companies that want to collect highly targeted in-app feedback using customizable microsurveys and behavior-based targeting.
9. ContentSquare - Ideal for enterprise teams that want to combine user behavior analytics with direct feedback to improve digital product experiences.
10. Survicate - Great for businesses of any size that want to run feedback surveys across web, app, and email to guide product and UX decisions.
11. Medallia - Best for enterprises seeking real-time, AI-driven insights from omnichannel customer feedback at scale.
12. Userback - Perfect for product and dev teams that need visual feedback, bug tracking, and session replay for iterative improvements.
13. Hotjar - Best for teams that want to pair behavioral insights like heatmaps and recordings with direct, real-time user feedback.
14. Zonka Feedback - Ideal for companies collecting feedback across multiple channels (web, email, kiosks) with robust analytics and branding.
15. BugHerd - Great for web development agencies and teams needing a simple way to collect on-site feedback and turn it into actionable tasks.
16. ProdPad - Best for product teams that want to link customer feedback to ideas and turn them into strategic product roadmaps.
17. Dovetail - Perfect for research and product teams analyzing qualitative feedback to generate insights from interviews and open-ended input.
18. UxCam - Ideal for mobile teams who want to understand in-app behavior through session replays, heatmaps, and crash tracking.
19. Userpilot - Best for SaaS companies that want to collect in-app product feedback and boost feature adoption without writing code.
20. Qualtrics - Great for enterprise organizations that need robust survey tools and advanced analytics to power product decisions across the user journey.

Why having great product feedback software makes a difference

Building a product without a proper customer feedback system is like navigating a maze without a map.

You might take the wrong turn and end up at a dead end. Luckily, with the right product feedback management system in place, you can:

1. Collect user feedback and build without assumptions

When developing a new product or feature, it's easy to fall into the trap of guessing what customers want.

Unless you're Elon Musk, you only have limited resources, and these wrong assumptions can lead to a product that misses the mark.

By gathering feedback from your customers and having the tools to properly analyze it, you can remove the guesswork and ensure that you build something they genuinely need. When you collect feedback, you get valuable customer insights that help you determine what (not) to build next.

By removing assumptions and building your product based on user insights, you can save time and money and increase customer satisfaction.

2. Understand customer pain points

We all know churn is the ultimate villain in the business world. It's like that annoying party crasher who won't take a hint. But guess what? You can kick churn to the curb by understanding and addressing customer pain points.

Implementing product feedback software enables you to analyze and pinpoint areas of concern and address these issues to prevent customer churn. For example, when you track user satisfaction over time, you can spot drop-off points and find out what makes people leave.

3. Increase customer lifetime value

Building a product that customers love is not easy, but with the right strategies, it's achievable.

By actively collecting and responding to customer feedback, you can identify areas for improvement, make data-driven decisions, and build a product that exceeds their expectations.

This approach leads to more efficient development processes and builds long-lasting relationships with your customers by showing them that their ideas matter.

With a strong focus on customer satisfaction, you can create loyal customers who will stick with your brand for years to come.

Key features to look for in product feedback software

When choosing the ideal product feedback software for your business, it's crucial to focus on the following key features:

• Ease of use
  The tool you choose will be used across departments: customer success and support, marketing, sales, product and just about everyone who wants to learn about your user base. For this reason, it needs to be intuitive and easy to use so that even someone with basic tech literacy can master it quickly.
• Value for money
  As you'll see in a minute, product feedback and user research tools come in all shapes and sizes, with prices ranging from dozens to thousands of dollars per month. Choose a feedback tool that doesn't break the bank and fits into your budget. More importantly, opt for one that has a free plan or trial so you can test it out before committing.
• Integration with existing tools
  The feedback tool should fit into your existing tech stack. This means connecting to your help desk, CRM, live chat, and project management tools, among other things. Review the integrations before paying, and ideally, look for tools with an API for easy integrations.
• Customizability
  Your chosen feedback collection platform should feel like an extension of your product, allowing customers to provide their input without leaving your site. Look for those tools that enable customization in appearance, branding, and language while collecting customer feedback. For example, feedback forms should feel like a native part of your website and product.
• Scalability
  As your product and user base grow, the product feedback tool should let you easily add new users and features to your plan without forcing you into expensive, lengthy contracts.
• Reporting and analytics capabilities
  A key differentiator between basic feedback collection methods (like feedback emails and spreadsheets) vs specialized software is the ability to analyze and draw insights from the collected data. Purchase a tool that lets you consolidate product feedback into reports that are easy to understand.
• Feature set
  Consider the specific features offered by each product feedback software, such as feedback prioritization, collaboration tools, and sentiment analysis. You'll need a platform that lets you get quantitative data and qualitative insights to understand customer data and the bigger picture better.

The best product feedback tools to try in 2025

1. Featurebase ✨

Featurebase is the best modern product feedback tool for modern SaaS teams, offering everything you need to collect, organize, and act on customer insights in one modern, clean, and user-friendly platform. It’s loved by thousands of product, marketing, and support teams from companies like Lovable, Polymarket, and OpenSea. 💫

Top features:

• Feedback forum – Public feedback forum where users can submit ideas and vote on features helping you know what customers want
• Prioritize based on customer revenue – Connect feedback with customer data like revenue, company size, and much more to better understand the impact of ideas
• User segmentation – Filter feedback by the most important customers
• Roadmaps – Create internal & public product roadmaps to keep users informed and manage expectations
• Automated email updates – Automatically notify users when their requested features are implemented
• Changelog announcements – Close the loop by publishing updates and notifying users when requested features go live
• In-app widgets – Embed feedback, changelog, and help center widgets directly in your product
• Knowledge base – Create detailed documentation about your product to inform and educate internal teams and customers
• Integrations – Slack, Linear, Intercom, Jira, Hubspot, Zendesk, Clickup and many others

Pricing: Featurebase offers a free plan with unlimited feedback. Paid plans start at $49 per month. The onboarding is super fast, so there's no downside to trying it. 👇

✨ Start collecting & managing product feedback with Featurebase →

2. Qualaroo

​Qualaroo is a versatile product feedback platform designed to help businesses collect real-time insights from users directly within their digital products.​

Top features:

• In-app and website surveys: Deploy unobtrusive surveys within your product or website to gather contextual feedback without disrupting the user experience.​ For example, customer satisfaction surveys, customer effort score surveys, Net Promoter Score surveys and similar.
• Advanced targeting: Utilize Nudge™ technology to engage specific user segments based on behavior, location, device, and other criteria, ensuring relevant feedback collection.​
• AI-powered analytics: Leverage sentiment analysis and word clouds to quickly interpret open-ended responses, transforming qualitative data into actionable insights.​
• Prototype testing: Integrate surveys into design prototypes to validate concepts and gather user input early in the development process.​
• Multi-channel distribution: Reach users via email, SMS, social media, or embedded links, expanding the scope of feedback collection beyond your application.​

Best for: Companies seeking to enhance their products by collecting targeted, in-context user feedback and leveraging AI-driven analysis to inform decision-making.​

Pricing: Qualaroo is a product feedback tool that offers a free plan with basic features, including up to 50 responses and 500 email sends per month. Paid plans start at $19.99 per month and provide access to unlimited responses, advanced targeting, and AI-powered analytics.

3. Sleekplan

​Sleekplan is an all-in-one customer feedback solution that enables businesses to collect, manage, and act on user input directly within their applications.​

Top features:

• Feedback board: Collect and organize user suggestions, allowing customers to submit and vote on ideas.​
• Public roadmap: Share upcoming features and development plans to keep users informed and engaged.​
• Changelog announcements: Notify users about product updates, new features, and improvements through in-app announcements.​
• Customer satisfaction measurement: Implement CSAT and NPS surveys to gauge user satisfaction and track trends over time.​
• Surveys with conditional questions: Create multi-step surveys with conditional logic to gather detailed feedback.​

Best for: Companies seeking an integrated solution to gather user feedback, prioritize feature development, and communicate updates transparently.​

Pricing: Sleekplan offers a free plan with basic features. Paid plans, starting at $15 per month, provide access to advanced functionalities.

4. Canny.io

Canny.io is a product feedback tool that helps businesses gather feature requests, prioritize them based on customer input, and communicate progress through roadmaps and updates.

Top features:

• Feedback boards: Collect ideas and feature requests from customers in a structured, vote-based system.
• User segmentation: Filter feedback by customer type or plan to focus on the most impactful requests.
• Prioritization tools: Rank features using scoring models to align development with customer value and effort.
• Public and private roadmaps: Share your product plans transparently or keep them internal with customizable visibility.
• Changelog and release notifications: Close the feedback loop by announcing completed features and auto-notifying users who requested them.

Best for: Companies that want a clear, structured way to manage product feedback and show customers how their input influences development.

Pricing: Free plan available. Paid plans start at $79/month, with advanced features offered on Growth and Business tiers. You can learn more about how much Canny costs on our blog.

5. Productboard

Productboard is a comprehensive product management platform that enables teams to collect, analyze, and prioritize customer feedback to inform product development.

Top features:

• Centralized feedback collection: Aggregate customer feedback from various channels into a single repository for easy access and analysis.
• AI-powered insights: Utilize artificial intelligence to identify patterns and trends within feedback, helping discover actionable insights.
• Customer importance score: Automatically calculate scores to determine how well each feature addresses user needs based on actual feedback, assisting in prioritization.
• Feedback portal: Engage customers by sharing plans and collecting feedback at scale through interactive portals, allowing users to submit and vote on feature ideas.
• Integrations with popular tools: Seamlessly connect with platforms like Slack, Zendesk, and Intercom to capture and manage feedback within existing workflows.

Best for: Organizations that need a robust product feedback tool to centralize customer feedback, derive actionable insights, and prioritize feature development based on user needs.

Pricing: Productboard offers various pricing plans tailored to different business needs, with options for a free trial to explore its features. Check out Productboard pricing details on our blog.

6. UserVoice

UserVoice is a robust product feedback platform that helps businesses gather, organize, and prioritize customer input to guide product decisions and build user-driven roadmaps.

Top features:

• Branded feedback portal: Let users submit ideas and vote on feature requests through a public or private portal and in-app widgets.
• Segmentation and filtering: Prioritize feedback based on customer segments, plan types, or revenue potential.
• Status tracking and updates: Communicate progress on ideas with status labels and notify users when changes are made.
• Tool integrations: Connect with Salesforce, Jira, Slack, and other tools to manage feedback in your existing workflows.
• Advanced analytics: Identify trends, track common requests, and measure the impact of feature ideas with detailed reports.

Best for: Companies that need a scalable, enterprise-grade solution for centralizing product feedback and aligning it with strategic development.

Pricing: Plans start at $799/month (billed annually). A 21-day free trial is available and we have a post on UserVoice pricing for more details.

7. Usersnap

Usersnap is a complete product feedback platform that helps teams collect visual and survey-based user feedback directly inside their product, making it easier to identify issues and improve features.

Top features:

• Visual feedback collection: Capture annotated screenshots and screen recordings from users without leaving your app.
• In-app surveys: Launch targeted microsurveys (NPS, CSAT, polls) at key product touchpoints.
• AI-powered insights: Analyze trends, topics, and sentiment from feedback using built-in AI tools.
• Organized feedback dashboard: Tag, prioritize, and assign feedback with statuses and labels to manage it efficiently.
• Tool integrations: Connect with Jira, Slack, Trello, Asana, and other tools to fit into your product workflow.

Best for: Companies looking to collect detailed product feedback at scale using in-app tools and manage it all in one streamlined platform.

Pricing: Usersnap offers a free trial. Paid plans start at $49/month.

8. Refiner

Refiner is a customer survey platform built for SaaS companies, helping teams collect precise user feedback through in-app microsurveys and advanced targeting.

Top features:

• In-app microsurveys: Launch highly customizable surveys inside your product for contextual feedback.
• Advanced user targeting: Segment users by behavior or attributes to ask the right questions at the right time.
• AI response tagging: Automatically categorize open-text responses to speed up analysis.
• Visual reporting dashboards: Monitor key insights and trends from feedback in a clear, actionable format.
• Tool integrations: Connect with Slack, Teams, Segment, and more to sync feedback with your existing workflows.

Best for: SaaS companies looking to gather targeted, real-time product feedback inside their applications.

Pricing: Free plan available. Paid plans start at $79/month, with custom pricing for larger teams.

9. ContentSquare

Contentsquare is a digital experience analytics platform that helps companies improve product performance by combining behavioral insights with user feedback.

Top features:

• Experience analytics: Visualize complete user journeys and interaction flows.
• Product analytics: Understand long-term user behavior and feature engagement.
• Voice of customer: Collect direct feedback and pair it with behavior data for a fuller picture.
• AI-driven insights: Surface hidden friction points and opportunities automatically.
• Session replays: Watch real user sessions to diagnose pain points.

Best for: Enterprises looking to pair product feedback with deep behavioral analytics to improve user experience.

Pricing: Custom pricing based on company needs and traffic volume.

10. Survicate

Survicate is a customer feedback tool that helps businesses collect insights through surveys distributed across websites, apps, and emails.

Top features:

• Multi-channel surveys: Reach users via web, mobile, email, and in-product surveys.
• Ready-to-use templates: Launch NPS, CSAT, CES, and product-market fit surveys quickly.
• Behavior-based targeting: Trigger surveys based on user actions or profile data.
• Native integrations: Connect with tools like HubSpot, Intercom, Slack, and more.
• Real-time analytics: Monitor survey responses and trends with live dashboards.

Best for: Businesses of any size looking to run continuous feedback programs across all user touchpoints in a simple product feedback tool.

Pricing: The Free plan includes up to 25 responses per month. Paid plans start at $65/month.

11. Medallia

Medallia is an enterprise-level feedback platform that captures customer insights across multiple channels and delivers real-time analytics to guide product decisions.

Top features:

• Omnichannel feedback collection: Gather input via email, web, SMS, mobile apps, and social platforms.
• Advanced analytics: Use machine learning to analyze feedback, track sentiment, and surface trends.
• Text and sentiment analysis: Understand user emotion and themes in open-ended responses for deeper insight.

Best for: Large enterprises needing real-time, multi-channel product feedback insights to guide product and experience improvements.

Pricing: Custom pricing based on business needs.

12. Userback

Userback is a visual feedback and bug-tracking tool that allows teams to collect product feedback, manage feature requests, and resolve usability issues.

Top features:

• Visual feedback tools: Let users submit annotated screenshots and screen recordings from your product.
• Surveys and feature requests: Launch in-app surveys and manage incoming feature ideas in one place.
• Session replay: Watch real user sessions to understand pain points and behavior.
• Tool integrations: Connect with Jira, Slack, Trello, and more project management tools for smoother workflows.

Best for: Teams looking to combine visual feedback with surveys and bug tracking to improve their product experience with a capable product feedback tool.

Pricing: Plans start at $49/month. Higher tiers offer more team seats and advanced features.

13. Hotjar

Hotjar is a behavior analytics and customer feedback software that helps teams understand how users interact with their website and what they think of it.

Top features:

• Heatmaps: See where users click, scroll, and hover to identify areas of interest or friction.
• Session recordings: Replay user sessions to pinpoint confusing or broken experiences.
• Product feedback surveys and polls: Collect user feedback at key moments in the customer journey.
• Incoming feedback widget: Let users give on-the-spot feedback about specific parts of your site.

Best for: Businesses that want to combine behavioral insights with in-the-moment product feedback for UX optimization.

Pricing: Free plan available. Paid plans start at $39/month.

14. Zonka Feedback

Zonka Feedback is a multi-channel customer feedback and survey tool built to collect actionable insights that guide product and service improvements.

Top features:

• Custom surveys: Build branded surveys with a drag-and-drop editor and flexible question types.
• Multi-channel collection: Gather feedback via web, email, SMS, mobile, kiosks, and offline modes.
• Real-time reporting: Track trends, response rates, and satisfaction scores with detailed dashboards.
• Integrations: Connect with tools like Zapier, Salesforce, and Slack to streamline feedback management.
• Custom branding: Maintain brand consistency across all touchpoints of the feedback experience.

Best for: Teams wanting to collect user insights across multiple channels with powerful reporting in one product feedback tool.

Pricing: Free plan available. Paid plans start at $49/month.

15. BugHerd

BugHerd is a visual feedback and bug tracking tool designed to make collecting website feedback easy for teams and clients.

Top features:

• Point-and-click visual feedback: Users leave comments directly on the website with contextual screenshots and metadata.
• Built-in task management: Feedback is automatically turned into tasks complete with browser, OS, and screen details.
• Client-friendly interface: Clients can leave feedback without needing technical tools or training.
• Tool integrations: Works with Jira, Trello, Asana, and more to fit into your development workflow.

Best for: Web dev teams and agencies who want an easy way to collect actionable website feedback from clients and users.

Pricing: Starts at $39/month with a 14-day free trial.

16. ProdPad

ProdPad is a product management platform that centralizes feedback and ideas to build better product roadmaps.

Top features:

• Feedback inbox: Collect feedback from users, teams, or support channels in one place.
• Idea backlog: Keep a well-organized list of ideas, attach feedback, and score them for prioritization.
• Flexible roadmaps: Build visual product roadmaps that evolve with your strategy.
• Integrations: Sync with Jira, Slack, and other tools for seamless product planning.

Best for: Product teams that want to manage feedback, feature ideas, and roadmaps in one centralized hub.

Pricing: Starts at $149/month.

17. Dovetail

Dovetail is a qualitative feedback analysis platform and product feedback tool that helps teams turn customer research into product insights.

Top features:

• Centralized feedback storage: After collecting product feedback, organize user interviews, notes, and survey data in one searchable place.
• Tagging and annotation: Tag insights and patterns to find themes in open-ended feedback.
• Collaborative analysis: Share highlights and collaborate with stakeholders on research findings.
• Visual reporting: Create simple, compelling reports to communicate insights from user feedback.

Best for: Teams that rely on customer interviews and qualitative feedback to inform product decisions.

Pricing: Free plan available; paid plans start at $15/user/month.

18. UXCam

UXCam is a mobile app analytics platform that helps product teams understand user behavior and identify friction points.

Top features:

• Session replays: Watch how users navigate your app to uncover bugs and usability issues.
• Heatmaps: Visualize tap and scroll patterns across different screens.
• User analytics: Track feature usage and behavior trends over time.
• Crash reporting: Automatically detect and log crashes with session context.

Best for: Mobile teams who want to improve user experience by combining behavior analytics and feedback.

Pricing: Free plan available. Paid plans are custom, based on app size and traffic.

19. Userpilot

Userpilot is a product growth platform for building in-app experiences and collecting user feedback without coding.

Top features:

• In-app surveys: Collect contextual product feedback directly inside your app.
• Onboarding flows: Guide users with personalized walkthroughs and tooltips.
• Feature adoption tracking: See how new features are used and which need improvement based on user feedback.
• Segmentation: Target messages and surveys based on user behavior and traits.

Best for: SaaS teams focused on onboarding, feature adoption, and real-time in-app feedback.

Pricing: Starts at $249/month.

20. Qualtrics

Qualtrics is an enterprise-level feedback platform that helps companies gather and analyze structured feedback across the customer journey.

Top features:

• Advanced survey builder: Create powerful surveys with logic flows and dynamic content.
• Feedback analytics: Analyze sentiment, trends, and correlations with built-in tools.
• Omnichannel collection: Get user feedback via email, web, app, or SMS.
• Custom dashboards: Visualize key metrics with real-time reporting.

Best for: Enterprises that need deep survey capabilities and analytics across multiple feedback channels.

Pricing: Custom pricing depending on organization size and feature needs.

Conclusion

With so many product feedback software options, it's important to take your time and find the one that best fits your needs and goals. Consider its ease of use, cost-effectiveness, integrations, customization options, scalability, reporting features, and overall capabilities.

Featurebase is a modern product feedback tool that helps you collect all feedback in one place with the help of integrations, surveys, and a public forum. You can connect your customer data to the feedback and prioritize ideas based on revenue, company size, and more to build what really matters.

It comes with affordable pricing and a Free Plan allowing unlimited feedback posts. The onboarding is incredibly quick and doesn't require a credit card, so there's no downside to trying it. 👇

✨ Start collecting & managing product feedback with Featurebase for free →