Blog Customer FeedbackFeaturebase x Supademo: Better Product Updates & Help Articles

Featurebase x Supademo: Better Product Updates & Help Articles

Learn how to leverage Featurebase and Supademo to take your feature releases and product documentation to another level using interactive demos!

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Featurebase x Supademo integration guide illustration.

Release notes and product documentation are powerful for boosting feature adoption and offering self-serve help, but adding interactive guides takes things to a whole new level.

In fact, tens of thousands of Supademo customers embed self-paced, guided product demos within their knowledge base and changelogs—driving engagement increases of over 20%.

That's why we're excited to double down on this capability in Featurebase's latest partnership with Supademo and help you take your changelogs & docs to the next level with embedded product demos. ✨

How to add Supademo to Featurebase


What is Featurebase?

Featurebase is a modern product management platform that helps SaaS companies streamline feedback collection, reduce support loads, and announce product changes. It’s loved by thousands of product, marketing, and support teams from companies like Nature.com, User.com, and Screenstudio.

Featurebase's feedback forum.
Featurebase's feedback forum

Instead of having 4+ different tools, Featurebase offers everything in one place to help you build products your users love:

  • Feedback collection & voting: Centralize feedback with in-app widgets, integrations, and a dedicated feedback forum. Let users vote on each other's feature ideas, see their total revenue, and focus on the most impactful features. Plus, all upvoters will automatically be notified when you ship their request.
  • Changelogs: Announce product changes and increase feature adoption with neat in-app popups, notification emails, and a standalone changelog page.
  • Help Center: Provide self-serve support with a beautiful knowledge base & bring help articles inside your product with a lightweight widget.
  • Surveys (NPS, CSAT, etc.): Create targeted in-app surveys to ask users anything and measure customer satisfaction.

What is Supademo?

Supademo is a leading demo automation platform that helps founders, marketers, CSMs, and product managers create engaging, step-by-step demos and guides for their products. Unlike traditional, passive SaaS product demo videos, interactive demos are realistic, two-way demonstrations that better engage and captivate end viewers.

Supademo recognized as G2’s Demo Automation Leader

Recognized as G2’s Demo Automation Leader for three straight quarters, Supademo empowers over 40,000 users who work across onboarding, customer success, sales, marketing, or training.

Here's an example of Supademo in action:

Pretty cool, huh? 👀


Benefits of leveraging Supademo with Featurebase

While Supademo and Featurebase are already powerful as standalone products, they are highly complementary and add immense value when used together:

1. Enhanced feature understanding

By embedding interactive demos within your changelogs and product documentation in Featurebase, users can interact with new features directly. This helps them learn by doing rather than trying to passively watch videos or vague screenshots.

An example guide I made with Supademo.

2. Reduced support loads

Having an intuitive Help Center in Featurebase allows you to provide users with instant, round-the-clock answers and scale your support.

But to take it a step further, embedding Supademo’s interactive guides within the help articles enables users to independently navigate setup and common workflows—freeing up your support team to handle more complex issues. 👇

Supademo’s interactive guide embedded within Featurebase’s help docs
Supademo’s interactive guide embedded within Featurebase’s help docs

3. Increased feature adoption

Product updates are crucial in educating users on new features and showing them you’re constantly improving. Adding interactive demos of new functionalities within your release notes enables users to get a quicker, better understanding of how to set up and use them.

By embedding Supademo into Featurebase’s changelogs, you’ll encourage higher levels of active participation, along with better retention and feature adoption.

Supademo’s interactive guide in Featurebase’s changelog release.
Supademo’s interactive guide embedded within Featurebase’s changelog release

Ready to dive into this new Supademo integration?

Starting today, product managers and customer success can seamlessly embed Supademo’s interactive demos directly into Featurebase’s changelog releases & knowledge base articles – helping drive product adoption and user engagement.

Just use the /custom iframe command anywhere in Featurebase's editor and paste in your Supademo's guide link!