Top 12 Zonka Alternatives for Collecting Customer Feedback

Zonka Feedback is a popular AI-driven customer experience and survey platform. You can use it to collect customer feedback data, get key metrics such as NPS, CSAT, and CES, get feedback offline and through kiosks, and much more.

But what if Zonka Feedback does not have all the features you need? Perhaps you need more flexible pricing plans? We've rounded up some excellent choices in search of the best Zonka Feedback alternative.

From customer feedback surveys to full-blown customer experience initiatives, we explore options that are better than Zonka. 👇

In short—here are the best Zonka alternatives:

1. ✨ Featurebase
2. Survicate
3. Qualtrics
4. Qualaroo
5. Jotform
6. SurveyMonkey
7. Typeform
8. Alchemer
9. AskNicely
10. SurveySparrow
11. Usersnap
12. Medallia

What is Zonka Feedback?

Zonka Feedback is a customer experience (CX) and feedback management platform. It enables users to capture, analyze, and act on customer and employee feedback across various touchpoints.

Main features include:

1. AI-powered sentiment analysis: automatically detects sentiments, emotions, intents, and urgencies in open-ended responses, providing deeper insights into customer feelings and priorities.
2. Multi-channel feedback collection: collect feedback seamlessly across multiple channels, including email, SMS, web widgets, in-app surveys, offline modes, and kiosks, ensuring comprehensive data capture.
3. Advanced survey builder: design customized, multilingual surveys with over 40 question types, branding options, and logic branching to create engaging and relevant feedback forms for thorough research.
4. Real-time reporting and analytics: access instant insights with dashboards that display key metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyze trends, compare responses, schedule, and create custom reports to inform strategic decisions.
5. Collaborative response inbox: manage all feedback responses in a centralized inbox, enabling team collaboration, issue tracking, and direct communication with customers to close the feedback loop effectively.
6. Workflow automation: automate feedback management tasks with customizable workflows, including sentiment-based triggers. Launch automated surveys at the right place and time to get valuable customer insights.
7. Integrations: connect with over 20 native integrations like Salesforce, HubSpot, Zendesk, and more, along with 1,000+ apps via Zapier, to synchronize CX data and streamline operations.

Why look for Zonka alternatives?

Zonka is one of the most popular survey software options out there, but it's not without its flaws. Their customers often look for Zonka Feedback alternatives for a few reasons.

1. The cost
   Zonka Feedback costs at least $49 per month, which gets you just 250 survey responses. Compared to most of the tools below, that's a very expensive starting point for pricing. With the free version allowing only 50 responses per month, you're forced to opt for a paid plan get more actionable insights from Zonka. As one user on G2 explains: "Expensive in comparison to other products available in the market."
2. The user experience
   The feedback forms look nice and modern, but the back end of Zonka... Not so much. As one user puts it: "Zonka's UI is pretty basic and has a lot of bugginess within the platform. Things can be hard to find within the tool, and functionality exists in areas that I wouldn't necessarily expect it to be. Documentation for their product is fundamental and naming conventions of many features/selections is very confusing."

With that being said let's take a look at some of the best alternatives out there! 👇

Top Zonka Feedback Alternatives for 2025

All of the tools below are better than Zonka Feedback in some way. Some are better at collecting customer data, others have more flexible pricing, and some integrate flawlessly into your website.

1. Featurebase ✨

Featurebase is a modern user feedback tool that enables SaaS to collect, manage, and prioritize product feedback to build products users love. It's designed for product managers, developers, and customer support teams seeking to streamline feedback collection and improve product development processes.

Key features:

• Feedback forum: create a feedback board where users can submit, vote, and comment on feature requests and ideas.
• In-app feedback widgets: collect feedback and bug reports directly in your app through customizable, embeddable widgets.
• Customer surveys: create targeted surveys with NPS, text, multiple-choice, or emoji responses—effortlessly, with no code.
• Roadmaps: show your product development plans, showcasing upcoming features and improvements to keep users informed.
• Changelogs: create and publish changelogs once your development work is done.
• Help Center: provide intuitive self-serve help to your users and reduce support loads
• AI duplicate detection: automatically identify and merge similar feedback submissions to maintain a clean and organized feedback system.
• Sync customer data: integrate user data to associate feedback with specific customers, helping with personalized communication and prioritization.
• Prioritize by revenue: assess the financial impact of feature requests by looking at the revenue of users submitting the feedback.
• Powerful integrations: connect with tools like Slack, Intercom, Jira, and GitHub to streamline workflows and enhance team collaboration.

Featurebase has a Free plan that allows you to collect unlimited feedback, create a help center, use roadmaps, and more. The paid plans start at just $49/month and you can try them out with a 10-day free trial.

Conclusion

Featurebase is one of the best Zonka competitors. It has all the matching features and much more for a lower price. Besides NPS and other surveys, it comes with a feedback portal, help center, roadmaps, and AI analysis features.

It comes with a Free plan that allows unlimited feedback, so there's no downside to trying it. 👇

✨ Start collecting & managing feedback with Featurebase for free →

2. Survicate

Survicate is a customer feedback platform that lets businesses collect and analyze user insights with surveys across multiple channels, including email, website, in-product, and mobile apps. It is built for product managers, marketing teams, and customer experience professionals seeking to understand their audiences.

Key features:

• Multi-channel survey distribution: send surveys via email, website widgets, in-product prompts, and mobile apps to collect feedback across various touchpoints.
• Customizable survey templates: a library of over 150 pre-designed templates to quickly create tailored surveys for specific needs.
• Advanced targeting and segmentation: deliver surveys to specific user segments based on behavior, demographics, or other criteria for relevant insights.
• Survey logic and conditional flow: use skip logic and branching to create personalized survey experiences, ensuring respondents only answer relevant questions.
• Integrations with popular tools: seamlessly connect with platforms like HubSpot, Salesforce, and Mailchimp to enrich data and streamline workflows.

How it's better than Zonka Feedback: more survey templates, better segmentation, improved survey and conditional logic.

Pricing: starts at $99 per month for 250 survey responses.

3. Qualtrics

Qualtrics is an experience management platform that enables organizations to capture, analyze, and act on customer, employee, product, and brand experiences. It is made for businesses looking to improve engagement, customer satisfaction, and overall experience across various touchpoints.

Key features:

• Multi-channel feedback collection: gather insights through surveys distributed via email, web, mobile apps, and other channels to comprehensively understand stakeholder experiences.
• Advanced survey design and customization: use a wide range of question types, logic, and branding options to create tailored surveys that meet specific research needs.
• AI-driven analytics and reporting: use AI to analyze feedback, uncover insights, and generate actionable recommendations for informed decision-making.
• Robust integrations: connect with various CRM, ERP, and other enterprise systems to ensure a unified approach to experience management.
• Scalability and security: supports organizations of all sizes and offers enterprise-grade security and compliance features to protect sensitive data.

How it's better than Zonka Feedback: a more comprehensive feature set, more advanced analytics, enterprise-level scalability.

Pricing: available upon request.

4. Qualaroo

Qualaroo is a user research and customer feedback platform that enables businesses to collect real-time insights through targeted surveys, known as Nudges™, across websites, mobile apps, and digital products. It is built for UX designers, product managers, and marketers looking to understand user behavior and enhance user experience.

Key features:

• Advanced targeting: run customized surveys to specific user segments based on behavior, location, and other criteria to gather contextual feedback across the customer journey.
• Customizable Nudges™: design and brand unobtrusive survey prompts that seamlessly integrate with your website or app's interface.
• AI-powered sentiment analysis: use AI features to analyze open-ended responses, detecting emotions and key themes for deeper insights.
• Integration capabilities: connect with tools like Google Analytics, Slack, and Salesforce to streamline data collection and analysis.
• Mobile SDKs: Implement surveys within iOS and Android apps to capture in-app user feedback.

How it's better than Zonka Feedback: more advanced user targeting, survey nudges, real-time feedback collection with context.

Pricing: starts at $19.99 for up to 100 survey responses per month.

5. Jotform

Jotform is a versatile online form builder that enables users to create and manage custom forms for various purposes, including surveys, registrations, payments, and more. It is designed for businesses, educators, and individuals from all walks of life seeking an intuitive platform to collect and organize data efficiently.

Key features:

• Drag-and-drop form builder: easily create forms without coding by dragging and arranging form elements.
• Extensive template library: access over 10,000 customizable templates to quickly design forms for various use cases.
• Conditional logic: use smart forms that show or hide fields based on user responses, improving the user experience.
• Payment integrations: collect payments directly through your forms with integrations to payment processors like PayPal and Stripe.
• Third-party app integrations: connect your forms with numerous applications, including CRM systems and cloud storage services.

How it's better than Zonka Feedback: cheaper, with a more extensive template library, drag-and-drop interface, and broader payment integration options.

Pricing: start at $34 per month for 1,000 form submissions.

6. SurveyMonkey

SurveyMonkey is an online survey platform that enables individuals and businesses to easily create, distribute, and analyze surveys. It is designed for marketing, customer experience, human resources, and education professionals seeking to gather feedback and insights from their audiences.

Key features:

• User-friendly survey creation: build surveys quickly using an intuitive interface with various question types and customizable templates.
• Extensive template library: access hundreds of pre-designed survey templates for various industries and purposes.
• Advanced survey logic: use skip logic, piping, and randomization to create dynamic and personalized survey experiences.
• Multi-channel distribution: share surveys through email, web links, social media, and embedded website options to reach respondents wherever they are.
• Robust analytics and reporting: analyze responses with real-time results, filters, and data visualization tools to uncover actionable insights.

How it's better than Zonka Feedback: more extensive template library, broader distribution channels, advanced survey logic features, robust analytics tools, user-friendly interface that doesn't require technical expertise.

Pricing: starts at 30EUR/user/month.

7. Typeform

Typeform is an online form and survey builder that lets businesses create engaging, conversational forms designed to enhance user experience and increase response rates. It is tailored for marketers, product managers, and customer experience professionals seeking to collect insightful data through interactive and user-friendly forms.

Key features:

• Conversational form design: gives questions one at a time in a conversational style, making forms more engaging and improving completion rates.
• Customizable templates: offers a wide range of pre-designed templates that can be tailored to fit various industries and use cases.
• Conditional logic (Logic Jump): create surveys and personalized question paths based on previous answers, ensuring respondents only see relevant questions.
• Integrations with popular tools: connects with applications like Google Sheets, Slack, and Mailchimp to streamline data collection and workflow processes.
• Responsive design: makes sure forms are optimized for all devices, providing a consistent user experience across desktops, tablets, and smartphones.

How it's better than Zonka Feedback: conversational form design, extensive customizable templates, advanced conditional logic, responsive design optimized for all devices.

Pricing: starts at $25 per month for 100 responses.

8. Alchemer

Alchemer is an online survey platform that enables businesses to design personalized surveys, collect data, and analyze feedback to drive informed decision-making. It is tailored for professionals in customer experience, market research, and employee engagement who require flexible and robust survey solutions.

Key features:

• Extensive question types: 43 question types, including advanced options like Max Diff, Image Heatmap, and Conjoint, allowing for detailed data collection.
• Advanced logic and branching: over 20 logic and branching options, such as question piping and custom scripting, to create dynamic and respondent-specific surveys.
• Flexible reporting and analysis: customizable reports, including open text analysis and conjoint analysis, to effectively interpret survey data.
• Robust integrations: connects with over 400 applications, including CRM and ERP systems, to integrate feedback into existing business workflows.
• Enterprise-grade security: data protection with ISO 27001 and SOC2 Type 2 certifications, as well as compliance with GDPR standards.

How it's better than Zonka Feedback: wider variety of question types, more advanced logic and branching capabilities, flexible reporting options, extensive integrations, and enterprise-level security features.

Pricing: starts at $55 per user per month.

9. AskNicely

AskNicely is a customer experience platform that enables service businesses to measure customer feedback, motivate frontline teams, and drive business growth through real-time insights. It is built for businesses looking to enhance service quality and customer satisfaction by empowering employees with actionable feedback.

Key features:

• Automated feedback collection: automatically gather customer feedback at any point in the customer journey across multiple channels, including email, web, and SMS.
• Real-time analytics and reporting: live reporting dashboards that display Net Promoter Score (NPS) and customer satisfaction insights, enabling immediate action.
• Employee performance management: provide ongoing performance management and gamified motivational tools to support consistent, high-quality service delivery by frontline teams.
• Integration capabilities: connect with CRM systems and other tools to streamline workflows and enhance data utilization.
• Automated workflows: automated workflows to analyze and prioritize feedback, assigning it to the appropriate team members for prompt resolution.

How it's better than Zonka Feedback: real-time analytics, employee performance management, integration capabilities, automated workflows.

Pricing: starts at $449 per month.

10. SurveySparrow

SurveySparrow is an omnichannel experience management platform that transforms surveys into engaging, conversational experiences, enhancing response rates and providing actionable insights. It is designed for professionals in customer experience, marketing, human resources, and product management who seek to gather feedback through interactive and user-friendly surveys.

Key features:

• Conversational surveys: presents questions in a chat-like interface, making surveys more engaging and improving completion rates.
• Recurring surveys: automate and send surveys at regular intervals to gauge customer or employee pulse over time.
• Executive dashboard: visualize survey data effortlessly using various widgets, including bar charts, line charts, and more, for in-depth analysis.
• AI-powered survey builder: create intelligent surveys effortlessly using the AI survey builder, which helps in building personalized surveys combined with time-saving automation.
• Integration capabilities: connect with over 1,500 applications, including CRM and automation tools, to streamline workflows and enhance data collection.

How it's better than Zonka Feedback: conversational survey interfaces, recurring survey automation, an executive dashboard for data visualization.

Pricing: starts at $19 per month.

11. Usersnap

Usersnap is a user feedback platform that enables businesses to collect, organize, and act on user insights through visual feedback tools and micro-surveys integrated directly into websites and applications. It is designed for product managers, developers, and customer experience teams aiming to enhance product quality and user satisfaction by streamlining feedback collection and management.

Key features:

• In-app visual feedback: lets users capture screenshots or recordings with annotations directly within your application, providing clear context for reported issues or suggestions.
• Micro-surveys: customizable surveys, including CSAT, NPS, and multiple-choice questions, to gauge user sentiment and satisfaction.
• Triage dashboards: Kanban-style board to assign, label, and prioritize feedback items, streamlining the workflow for development and support teams.
• Context enrichment: attaches relevant metadata, such as browser information and user environment details, to each feedback item, aiding in efficient issue resolution.
• Integration capabilities: connects with platforms like Jira, Slack, and GitHub, ensuring feedback is incorporated into existing workflows and project management systems.

How it's better than Zonka Feedback: in-app visual feedback collection, micro-surveys for targeted insights, triage dashboards for efficient feedback management, automatic context enrichment.

Pricing: starts at 39EUR/month.

Also check out the best UserSnap alternatives →

12. Medallia

Medallia is an advanced experience management platform enabling organizations to capture, analyze, and act upon customer, employee, and stakeholder feedback across multiple channels. It is made for enterprises seeking to enhance engagement, satisfaction, and overall experience through comprehensive feedback mechanisms.

Key features:

• Multi-channel feedback collection: get insights through surveys, social media, mobile apps, and contact centers to obtain a holistic view of stakeholder experiences.
• Real-time analytics and reporting: analyze feedback instantly with powerful analytics tools that provide actionable insights for informed decision-making.
• AI-driven sentiment analysis: use AI tools to interpret unstructured data, identifying trends and sentiments to better understand stakeholder perceptions.
• Integration capabilities: connects with various CRM, ERP, and other enterprise systems to ensure a unified approach to experience management.
• Scalability and security: supports organizations of all sizes, Medallia offers enterprise-grade security and compliance features to protect sensitive data.

How it's better than Zonka Feedback: more advanced analytics, AI-driven sentiment analysis, broader integration capabilities, enterprise-level scalability and security features.

Pricing: not available publicly.

Conclusion

While Zonka can be a good choice for some, there are also many tools out there that can offer a much better deal. Even if you want to just create simple surveys, there are so many differentiators, such as AI-powered insights, better user-friendliness, more customizations, etc.

Featurebase is one of the best modern Zonka alternatives for surveys and product feedback management. It has all the matching features and much more for a lower price. Besides NPS and other surveys, it comes with a feedback portal, help center, roadmaps, and AI analysis features.

Plus, it has a Free plan that allows unlimited feedback. You can automatically migrate over from Zonka in seconds, so there's no downside to trying it. 👇

✨ Start collecting & managing feedback with Featurebase for free →