Top Refiner Alternatives for Collecting Customer Feedback (2025)

Refiner is a popular tool for collecting customer feedback across different platforms, through various types of feedback forms. NPS surveys, user segmentation, AI-based response tagging, automation features, and more, it's a no-brainer for many teams.

However, it can also be expensive, lack in-depth automation features or just be too limited compared to other customer feedback tools.

Today, we're showing you the very best alternatives to Refiner for collecting user feedback. 👇

TL;DR The best Refiner alternatives to collect user feedback:

1. ✨ Featurebase – Best modern & affordable Refiner alternative with surveys, live chat, help center, and more
2. Hotjar – Best for combining user feedback with behavior insights like heatmaps and session recordings
3. Survicate – Best for teams needing multi-channel surveys across web, email, and in-app with strong targeting
4. Delighted – Best for fast, high-response NPS and CSAT surveys delivered via multiple channels
5. Qualaroo – Best for asking contextual, on-page questions powered by smart targeting and sentiment analysis
6. Screeb – Best for modern in-app feedback collection with sleek, native-feeling survey interfaces
7. Jotform – Best for teams that want complete design control over their surveys across any use case
8. ProProfs Survey Maker – Best for quick survey launches using templates and basic logic, ideal for smaller teams

Why look for Refiner alternatives in the first place?

On the face of it, Refiner packs a powerful punch. A large variety of survey templates, user segmentation, collecting feedback in-app and through different platforms, and much more.

But there are some downsides...

There is no free plan

Refiner only offers a 30-day free trial (with no credit card required) with very limited use. You only get 100 survey responses, which may not be enough to test the tool out in its entirety. If you don't upgrade, you're demoted to a free plan with even fewer responses available.

Refiner is primarily made for SaaS companies

If you're in ecommerce, manufacturing, agriculture, or any other industry you can think of, Refiner might not meet your expectations for a few reasons.

1. A huge part of the product relies on the users being logged in or going through a web app.
2. There is a big focus on product-led growth metrics, such as trial conversion, onboarding success, and feature adoption, which don't apply to industries outside of SaaS.
3. Customer segmentation is based around factors such as plan type, usage behavior, or churn risk, which are typically reserved for SaaS.
4. Integrations are focused on SaaS too: Segment, HubSpot, Intercom and similar tools. For example, if you wanted to integrate with Shopify or a similar ecommerce platform, you'd have to integrate with Zapier and you still wouldn't have all the native features.

The survey branching logic is limited

Compared to dedicated survey software, Refiner's survey logic can feel very basic.

Refiner allows you to show or hide questions based on previous answers, but only to a simple degree. If you want multi-level logic (e.g. “If the user answered A to Q1 and B to Q2, then show Q4”), it becomes difficult or impossible.

Also, some feedback tools support answer piping, where a respondent’s earlier answer is dynamically inserted into later questions. Refiner only supports this to a small extent, which limits personalization in longer surveys.

Last but not least, there is the issue of survey length.

Refiner is optimized for short, in-product microsurveys. You'll run into constraints fairly quickly if you need a long survey with different flows depending on each user type or behavior.

This simplicity is fine for gathering quick insights, but users needing detailed, adaptive surveys might need a more advanced tool.

Best Refiner alternatives to collect customer feedback in 2025

If you need something a bit more robust, built for different industries, and with more affordable pricing plans, these are the best Refiner alternatives to consider in 2025. 👇

1. Featurebase ✨

Featurebase (👋 that's us) is a modern customer feedback & support platform that makes it easy to collect feedback through surveys, integrations, and a feedback portal. It also comes with live chat, help center, roadmaps, and much more – all in one tool. It's loved by thousands of marketing, product, and support teams from companies like Lovable, Elementor, and Beehiiv. 💫

Top features

• Surveys (NPS, CSAT, etc.) – Ask users anything with super customizable, no-code surveys
• Live chat – Support your customers from anywhere with a unified inbox and automate support with powerful AI agents.
• User targeting – Target specific user segments based on properties like plan, role, location, etc.
• Conditional multi-step surveys – Ask follow-up questions based on conditional logic and users' answers
• Powerful analytics – See results broken down by answers and view users' info to understand who's behind it
• Embeddable widgets – Collect ideas, bug reports, and suggestions directly from your website or webapp with an interactive widgets
• Automated email updates – Automatically notify users when their requested features are implemented
• Integrations – Slack, Linear, Intercom, Jira, Hubspot, Zendesk, Clickup, and many others
• Plus, help center, product roadmaps, release notes, and customer surveys – all in one place

Pricing: Offers a generous Free plan with unlimited survey responses and feedback. Paid plans start at $49/month. The onboarding is super fast, so there's no downside to trying it. 👇

✨ Start running surveys & collecting feedback with Featurebase for free →

2. Hotjar

Hotjar is a digital behavior analytics tool that also includes feedback features like surveys and in-the-moment feedback widgets. It’s ideal for UX and product teams looking to retain users by understanding what they do and think.

Top features

• In-product surveys: Launch quick feedback prompts, NPS surveys, or custom questions on key pages.
• Behavior tracking: Combine feedback with session recordings and heatmaps for deeper context.
• User targeting: Trigger surveys based on device, behavior, or custom events.
• Incoming Feedback widget: Let users rate their experience and leave comments immediately.
• Visual dashboards: View survey results alongside engagement and conversion insights.

Pros and cons

✅ Strong for combining qualitative feedback with user behavior
✅ Easy to set up and customize for any web interface
✅ Free plan includes basic survey features

❌ Less specialized for SaaS in-app feedback
❌ Limited survey logic and analytics
❌ Focused more on UX than product-market fit

How it's better than Refiner: Hotjar gives you behavioral context alongside feedback, helping you understand the “why” behind customer actions.

Pricing: Starts at $39 per month, and a free plan is available.

3. Survicate

Survicate is a customer feedback platform that offers surveys across websites, emails, and apps to help teams uncover customer sentiment and retention risks. It’s well-suited for SaaS and e-commerce teams looking for multi-channel feedback coverage.

Top features

• In-product and website surveys: Launch targeted questions based on user activity or page visits.
• Email and link surveys: Reach inactive or churn-risk users through other channels.
• Prebuilt templates: Get started quickly with NPS, CES, onboarding, and churn surveys, complete with branching logic and more features for experienced CX teams.
• Advanced targeting: Define who sees which surveys based on metadata or user behavior.
• Powerful analytics and response breakdowns: Filter results by time, user traits, or feedback type.

Pros and cons

✅ Supports all major survey types with strong targeting
✅ Easy to integrate with CRMs and email platforms
✅ Good for growing teams with mixed feedback needs

❌ Customization options can be limited without coding
❌ Some UI elements feel dated
❌ Requires higher-tier plans for advanced features

How it's better than Refiner: Survicate offers more channels and integrations out of the box, making it easier to capture feedback beyond just in-app.
Pricing: Starts at $89 per month and a free plan is available.

4. Delighted

Delighted is a customer experience management and survey platform that helps companies collect feedback at key moments in the customer journey. It specializes in simple, high-response-rate surveys like NPS, CSAT, and CES.

Top features

• One-question surveys: Run frictionless feedback collection with email, link, or in-app options.
• Multichannel delivery: Send surveys via SMS, email, web popups, or Slack.
• Custom properties and segmentation: Break down responses by account type, plan, or other customer traits.
• Automated survey scheduling: Trigger recurring outreach based on key customer milestones.
• Real-time dashboards: Track scores, trends, and verbatim responses instantly.

Pros and cons

✅ Ultra-simple setup and fast response times
✅ Great for NPS and transactional feedback
✅ Clean interface that’s easy for teams to adopt and capture survey responses across multiple channels

❌ Limited question formats beyond standard VoC metrics, which may not be great if you want deeper insights
❌ Not ideal for complex survey flows
❌ More of a CX tool than a product feedback tool, so it's not a very powerful alternative to Refiner

How it's better than Refiner: Delighted is better for teams that want super-fast NPS and CSAT feedback collection with broader delivery channels.

Pricing: Starts at $17 per month.

5. Qualaroo

Qualaroo is a user research and feedback tool that helps businesses collect contextual insights through on-site surveys and in-app microsurveys. It's built for product teams, UX researchers, and marketers who want to understand customer intent and behavior in real time.

Top features

• Nudge surveys: Ask short, targeted questions at the right moment while users browse your site or app, allowing you to gather insights in real time.
• Advanced targeting: Trigger surveys based on behavior, location, device type, and more, making it suitable for large businesses, SaaS companies and other types of audiences.
• Sentiment analysis: Use built-in AI to interpret open-ended responses and spot emerging themes.
• Survey templates: Launch fast with templates for CSAT, NPS, CES surveys, product-market fit, and more, across different channels.
• Integrations with tools like HubSpot and Slack: Route feedback to your team instantly.

Pros and cons

✅ Excellent for gathering user insights without disrupting the experience
✅ Smart targeting and scheduling options
✅ Works across web, mobile, and product interfaces

❌ The interface feels a bit dated compared to newer tools
❌ Limited analytics unless upgraded to higher-tier plans
❌ Not ideal for large-scale VoC programs

How it's better than Refiner: Qualaroo offers stronger on-page targeting and AI-based sentiment analysis for interpreting user feedback at scale.

Pricing: Starts at $19.99 per month.

6. Screeb

Screeb is a user feedback platform built for product-led teams to understand user behavior and improve digital experiences. It focuses on delivering in-app surveys that blend naturally into the product experience without disrupting flow.

Top features

• Beautiful in-app surveys: Collect insights from users with native-style modals, tooltips, and sidebars.
• Audience segmentation: Target users based on behavior, properties, or web app usage.
• Real-time advanced analytics: Visualize responses as they come in with filters and conversion metrics.
• Feedback routing: Send responses to tools like Notion, Slack, or Productboard for action.
• Multiple formats: Launch NPS, PMF, CSAT, CES, and custom surveys.

Pros and cons

✅ Sleek, modern UI that fits into any SaaS product
✅ Built-in analytics and segmentation tools
✅ Great for teams focused on UX and in-app feedback

❌ Still growing its integration library
❌ Less suitable for non-product websites
❌ More expensive than some simpler survey tools

How it's better than Refiner: Screeb provides a more modern UI, better design customization, and smoother in-app experiences for end users.

Pricing: Starts at 159EUR per month.

7. Jotform

Jotform is a flexible online form builder that allows businesses to create surveys, quizzes, and feedback forms for any use case. While not designed purely for product feedback, its customizability makes it a viable Refiner alternative for teams that want full control over design and logic.

Top features

• Drag-and-drop form builder: Create feedback forms and design surveys without code and tailor every element.
• Conditional logic: Show or hide fields based on how users respond to improve relevance.
• Survey templates: Start with prebuilt templates for NPS, CSAT, onboarding, and more.
• Multichannel sharing: Distribute all types of web forms via links, embeds, email, or QR codes (e.g. registration forms).
• Response management: Analyze results in dashboards or export to Excel, PDF, and more.

Pros and cons

✅ Extremely customizable and flexible
✅ Works for product, marketing, HR, and customer service
✅ Affordable even for small teams

❌ Not optimized for in-app feedback collection
❌ Limited targeting or segmentation features
❌ UI not as modern as newer SaaS survey tools

How it's better than Refiner: Jotform gives you more control over survey structure, logic, and design for broader use cases beyond SaaS.
Pricing: Starts at $39 per month and a free plan is available.

8. Proprofs

ProProfs Survey Maker is an easy-to-use tool for building surveys, quizzes, and polls across websites, emails, and apps. It’s designed for teams who want to collect quick feedback with minimal setup, using a wide range of templates and customization options.

Top features

• Prebuilt templates: Launch surveys for NPS, CSAT, and employee feedback in minutes.
• Conditional logic: Personalize the experience by showing or hiding questions based on user responses.
• Multi-channel distribution: Share surveys via popups, email, embeds, or direct links.
• Real-time reports and exports: Access results instantly in a detailed reporting dashboard or export to PDF and Excel.
• Quiz and poll creation: Gather feedback in more interactive formats if needed.

Pros and cons

✅ Beginner-friendly and quick to deploy, especially for small businesses
✅ Supports a wide range of survey types
✅ Good value for small teams or startups

❌ UI feels outdated compared to more modern tools
❌ Lacks in-depth analytics or segmentation
❌ Limited in-product survey functionality

How it's better than Refiner: ProProfs is easier for non-technical teams to use and offers a wider range of templates and survey formats.

Pricing: Starts at $19.99 per month, free for up to 50 responses.

Conclusion

Refiner is a good option if you're in SaaS and you're mostly focused on surveys. But if you need a centralized way to collect, manage and analyze feedback, it's far from the best option.

Featurebase is a modern Refiner alternative that helps you collect all feedback in one place with surveys, integrations, and a public forum. It’s loved by thousands of product, marketing, and support teams from companies like Lovable, Polymarket, and Elementor. 💫

It comes with affordable pricing and a Free plan allowing unlimited feedback. The onboarding is incredibly quick and doesn't require a credit card, so there's no downside to trying it. 👇

✨ Start running surveys & collecting feedback with Featurebase for free →