19 Best Customer Feedback Tools in 2025

Looking for the right customer feedback tool to help you make educated decisions based on users' actual needs?

I get it. You want something that's slick, powerful, and gets the job done, but with so many options on the market, it gets confusing.

No worries, though - I filtered out the best customer feedback tools worth your time and analyzed their pros, cons, and pricing so you don't have to.

Let's find you the tool of your dreams! 👇

In short - the top 19 customer feedback tools:

1. ✨ Featurebase - Modern feedback & support tool, best value for money
2. Mopinion - Website feedback & satisfaction surveys, good for e-commerce
3. Frill - Simple design and lightweight widgets
4. UserBack - For large teams with many products
5. Rapidr - Feedback collection, good price for very large teams
6. Canny - For super small or enterprise companies, no in-between
7. featureOS - Good for collecting feedback, poor for prioritizing it
8. Circle.so - Community focused, can collect customer feedback
9. Sleekplan - Most affordable pricing, limited features
10. Nolt - Great for small teams, limited features
11. Fider - Open-source option for small startups
12. UserSnap - Customizable widgets, for enterprise use
13. Ruttl - Good for website feedback and video feedback
14. Jira Product Discovery - For a very smooth Jira integration experience
15. Beamer - Comprehensive changelog software, some collection features
16. UserVoice - Full feedback suite for large enterprises
17. Bettermode - Customizable all-in-one community engagement platform
18. ProdPad - For larger companies, roadmapping and feedback collection
19. Pendo - Complete customer experience software for enterprises

Before you pick your favorite one, let's first go over what a good customer feedback tool should have. 🔎

What is a customer feedback tool?

A customer feedback tool is software that helps businesses gather, analyze, and manage feedback from their customers. These tools offer various features such as surveys, feedback boards, in-app widgets, and real-time chat.

Ultimately, customer feedback tools help businesses understand their customers' needs and improve their products and services based on real user input.

What to look for in a good customer feedback tool?

1. Pricing: First things first, a good way to eliminate unfit candidates is pricing. Customer feedback software quotes range massively, so look for ones that fit your budget. Also, consider if there's any point in paying 10x the price of one tool to get very similar features from another - affordability counts.
2. In-app widgets: You should make submitting feedback as painless as possible for your customers. Ideally, the tool should offer embeddable widgets, surveys, or feedback boards so your users can leave their thoughts without ever leaving your product.
3. Seamless authentication: Users shouldn't be forced to sign up for a new account to submit feedback. Great tools let you automatically authenticate users with the account you already have with your app, or at least let them have their say without logging in.
4. Duplicate detection: As you collect more feedback, duplicate feedback detection becomes increasingly important, so you don't have to waste time dealing with repeating requests. Good tools automatically recommend merging similar posts together to reduce clutter and make customer feedback management easier.
5. Revenue sorting: Not all customer feedback is equal. That's why it's important to look for the ability to sync customer data with their posts. This allows you to sort feedback by their responding revenue potential to make better decisions.
6. User notifications: Closing the feedback loop is one of the most important parts of a customer feedback tool. Look for ones that send email notifications to users about the progress of their ideas. It's a bonus if they also offer a changelog.
7. Integrations: A great customer feedback tool should plug into your workflow and connect with all the tools you already use. These can be Jira for task management, Intercom for pushing requests straight into your voting boards, or Slack for syncing release notes into the announcement channel.
8. Customer feedback analysis: While you can analyze customer feedback manually to some extent, it becomes a lot easier if the tool does the heavy lifting for you. Great customer feedback management tools come with AI features for quickly analyzing customer opinions based on sentiment.

The 20 Best Customer Feedback Tools in 2025

1. Featurebase ✨

Featurebase is a modern customer feedback & support platform that makes it easy for SaaS companies and product teams to collect ideas, capture suggestions, prioritize requests, and communicate updates – all in one intuitive tool. It's loved by thousands of marketing, product, and support teams from companies like Lovable, Polymarket, and Beehiiv. 💫

Top features

• Feedback forum – Public feedback forum where users can submit ideas and vote on features helping you know what customers want
• In-app widgets – Embed feedback, changelog, and help center widgets directly in your product
• Prioritize based on customer revenue – Connect feedback with customer data like revenue, company size, and much more to better understand the impact of ideas
• User segmentation – Filter feedback by the most important customers
• Roadmaps – Create internal & public product roadmaps to keep users informed and manage expectations
• Automated email updates – Automatically notify users when their requested features are implemented
• AI analysis & duplicate detection – Automatically identify popular feedback trends and merge any similar feedback
• Changelog announcements – Close the loop by publishing updates and notifying users when requested features go live
• Knowledge base – Create detailed documentation about your product to inform and educate internal teams and customers
• Integrations – Slack, Linear, Intercom, Jira, Hubspot, Zendesk, Clickup and many other

Pricing:

Offers a generous free plan with unlimited feedback collection. Paid plans start at $49/month. The onboarding is super fast, so there's no downside to trying it. 👇

✨ Collect and manage customer feedback with Featurebase for free →

2. Mopinion

Mopinion is a website and digital experience feedback platform that helps businesses gather real-time insights from customers across websites, apps, and email. It’s great for teams that want structured, targeted feedback to improve UX and conversion rates.

Top features

• Customizable feedback forms: Gather customer feedback through targeted forms placed across digital channels.
• Behavior-based triggers: Show surveys based on user actions like exit intent or scroll depth.
• Text analysis and tagging: Automatically categorize customer feedback data and detect sentiment.
• Dashboards and reporting: Analyze feedback trends across touchpoints, such as online reviews or customer support interactions.
• Integrations with analytics and PM tools: Push feedback into Slack, Jira, or Google Analytics.

Pros and cons

✅ Great for structured feedback and UX insights
✅ Advanced targeting and trigger options
✅ Scales well for enterprise and mid-size teams, helping you increase customer satisfaction

❌ Pricing is higher than simpler feedback tools
❌ Setup can take time due to many customization options
❌ Limited public voting or idea management features

Pricing: Starts at 279EUR per month.

3. Frill

Frill is a simple product feedback and idea management tool built to let users share ideas, vote on them, and track progress in a public-facing portal. It’s ideal for small product teams and startups that want an easy way to collect and prioritize customer suggestions.

Top features

• Public idea boards: Allow users to submit feedback and vote on others’ ideas.
• Changelog announcements: Notify users when ideas are implemented or updates are shipped.
• Roadmap view: Show customers what’s planned, in progress, or completed.
• Widget integration: Collect feedback directly from your website or app without redirecting users.
• Anonymous submissions: Reduce friction by letting users submit ideas without signing in.

Pros and cons

✅ Very easy to set up and use for collecting customer feedback
✅ Public voting and changelog features help close the loop
✅ Affordable option for small teams

❌ Limited analytics and reporting features
❌ Not suited for large-scale or enterprise use
❌ Fewer integrations than some competitors

Pricing: Starts at $25 per month.

4. UserBack

Userback is a customer feedback platform designed to help product and development teams collect visual feedback, bug reports, and feature requests directly from users. It’s ideal for SaaS products and websites where clear, actionable feedback speeds up product improvements.

Top features

• Feedback widget: Collect user suggestions, bug reports, and general feedback directly from your app or site.
• Visual feedback and annotations: Users can add screenshots or record videos to make feedback clearer.
• Customizable feedback forms: Tailor feedback forms for different customer journeys or touchpoints, helping you increase customer loyalty over time.
• Internal collaboration tools: Tag team members, assign tasks, and manage feedback discussions.
• Integrations with dev and PM tools: Automatically send feedback to Jira, ClickUp, Slack, and other platforms.

Pros and cons

✅ Combines visual and structured feedback collection
✅ Easy to install and customize
✅ Useful for cross-functional teams (product, design, dev)

❌ Higher pricing tiers for advanced features
❌ Some limitations on reporting depth
❌ Requires setup to organize feedback efficiently

Pricing: Starts at $49 per month.

5. Rapidr

Rapidr is a product feedback management tool that helps SaaS teams capture, prioritize, and act on customer feedback using public boards and internal channels. It’s best for product teams who want to centralize feature requests and keep users informed.

Top features

• Public and private feedback boards: Collect ideas and suggestions both publicly and internally.
• Upvoting and commenting: Let customers participate and show interest in ideas.
• Changelog announcements: Notify users when feedback is implemented, driving up customer loyalty.
• Prioritization tools: Score and rank feedback to align with product strategy.
• Integrations with project tools: Send feedback into Jira, Slack, and other apps.

Pros and cons

✅ Easy to collect and prioritize customer suggestions
✅ Clean and modern interface
✅ Supports transparent product communication

❌ Limited advanced reporting and analytics
❌ Fewer integrations than some larger competitors
❌ Some features reserved for higher plans

Pricing: Starts at $49 per month.

6. Canny.io

Canny.io is a popular customer feedback software designed to help companies collect, manage, and prioritize feedback at scale. It’s great for SaaS and product-led companies that want transparent, public feedback boards and clear product roadmaps.

Top features

• Public idea boards: Let customers suggest and vote on product ideas.
• Changelog and roadmap views: Share what’s planned and recently released.
• User segmentation: Prioritize feedback based on customer groups or revenue.
• Internal feedback capture: Collect ideas from sales, support, and customer success.
• Integrations with tools like Jira and Slack: Move feedback into product development workflows.

Pros and cons

✅ Strong public-facing feedback management
✅ Helps align product teams with customer priorities
✅ Scales well with growing user bases

❌ Expensive for smaller teams or startups
❌ Limited customization of feedback boards
❌ Advanced analytics are behind higher-tier plans

Pricing: Starts at $79 per month.

7. featureOS

featureOS is a product feedback platform that lets customers submit ideas, vote, and view changelogs in one interface. It’s best for SaaS companies and startups who want a clean and transparent feedback portal.

Top features

• Public and private idea boards: Collect suggestions both internally and externally.
• Voting and prioritization: Let customers help decide which features matter most.
• Changelog and release notes: Share updates and show users that feedback is acted on.
• Custom branding and domains: Make your feedback portal part of your product experience.
• Integrations with Slack and Zapier: Automate updates and connect with your team’s tools.

Pros and cons

✅ Well-rounded for feedback collection, prioritization, and communication
✅ Easy for customers to use and participate
✅ Affordable for startups and growing products

❌ Limited reporting and insights compared to enterprise tools
❌ Fewer advanced integrations
❌ Less flexibility in feedback form design

Pricing: Starts at $60 per month.

8. Circle

Circle is a community platform that allows brands to build online communities where members can discuss topics, ask questions, and provide feedback. It’s best for brands that want to gather organic feedback through discussions and interactions.

Top features

• Discussion spaces: Create topic-based forums for users to share ideas and feedback.
• Community polls: Run quick polls to gauge user sentiment and preferences.
• Event feedback: Gather reactions to webinars, AMAs, and virtual events.
• Member tagging and mentions: Encourage interaction and feedback through mentions and replies.
• Private and public spaces: Customize who can see and contribute to feedback discussions.

Pros and cons

✅ Great for gathering organic, discussion-based feedback
✅ Combines feedback with broader community building
✅ Easy to manage and scale

❌ Not built for structured feedback or voting
❌ Limited feedback reporting and analytics
❌ Requires active moderation to stay focused

Pricing: Starts at $89 per month.

9. Sleekplan

Sleekplan is a feedback board, changelog, and roadmap tool combined, designed to help SaaS teams collect and act on customer suggestions. It’s great for startups and product teams who want a simple all-in-one user feedback solution.

Top features

• Public and private feedback boards: Collect feature requests and bug reports transparently or internally.
• Upvoting and commenting: Let users participate in shaping the product direction.
• Changelog publishing: Share product updates and close the feedback loop.
• Anonymous feedback options: Allow submissions without user accounts.
• Embeddable widgets: Add feedback collection directly into your app or website.

Pros and cons

✅ Combines feedback, roadmap, and changelog in one place
✅ Simple and clean interface for customers and teams
✅ Very affordable for smaller teams

❌ Limited advanced reporting or analytics
❌ Less customizable than bigger platforms
❌ Few integrations with external tools

Pricing: Starts at $13 per month.

10. Nolt.io

Nolt.io is a lightweight feedback collection tool designed for fast idea submission, voting, and prioritization from customers and communities. It’s perfect for startups and small product teams who want a simple public feedback board.

Top features

• Public feedback boards: Let users submit ideas and vote on others’ suggestions.
• Anonymous posting option: Allow users to give feedback without signing up.
• Status labels: Show progress on submitted ideas with tags like "In Progress" or "Completed."
• Custom domains and branding: Make the feedback portal feel like part of your product.
• Integrations with Slack and Discord: Get notified when new feedback is submitted.

Pros and cons

✅ Very easy to set up and use
✅ Clean, minimal design for public idea sharing
✅ Affordable compared to enterprise tools

❌ Limited reporting and analytics
❌ No built-in surveys or long-form feedback options
❌ Few integrations beyond basic notifications

Pricing: Starts at $29 per month.

11. Fider

Fider is an open-source feedback tool that allows businesses to collect and manage customer ideas in a public forum. It’s best for companies that want a simple, transparent way to gather and prioritize user suggestions.

Top features

• Public idea boards: Allow customers to submit, view, and vote on feedback.
• Anonymous submissions: Lower barriers to entry by not requiring logins.
• Moderation tools: Approve, merge, and categorize incoming feedback.
• Voting and ranking: Prioritize ideas based on community demand.
• Custom branding: Style your feedback portal to match your product’s look.

Pros and cons

✅ Simple and transparent way to collect product feedback
✅ Open-source and self-hostable for full control
✅ Voting helps surface the most important ideas and powers up your customer service strategy

❌ Requires manual setup and hosting unless using cloud version
❌ Limited integrations with other tools
❌ Not suited for detailed survey or qualitative feedback

Pricing: Free (self-hosted) or $49 per month for cloud version.

12. UserSnap

Usersnap is a versatile feedback platform that collects visual bug reports, feature requests, and customer feedback directly inside your web app or site. It’s ideal for product and customer success teams who want visual and structured customer insights.

Top features

• Feedback widget: Collect user input, bug reports, and suggestions directly on your website.
• Screenshot and annotation tools: Users can capture and mark up issues visually.
• Customer satisfaction surveys: Use CSAT, NPS, CES (customer effort score) and custom forms to collect structured feedback.
• Session metadata capture: Automatically collect browser and session details with every submission.
• Integration with project and support tools: Send feedback directly into Jira, Trello, Slack, and more.

Pros and cons

✅ Excellent for combining visual and structured customer feedback
✅ Easy for non-technical users to submit feedback
✅ Supports bug tracking, product suggestions, and satisfaction surveys

❌ Higher tiers needed for advanced features
❌ UI is functional but could be more modern
❌ Limited advanced analytics

Pricing: Starts at 39EUR per month.

13. Ruttl

Ruttl is a website and design feedback tool that helps teams collect visual comments from customers and stakeholders directly on live websites or designs. It’s best for web and product teams who want fast, clear feedback during product development or redesigns.

Top features

• On-page comments: Users can click on elements and leave feedback directly on the website or design, which can increase customer satisfaction.
• Screenshot and video recording: Capture bugs or suggestions with visuals and screen recordings.
• Client-friendly access: Allow external users to give feedback without creating accounts.
• Version management: Collect feedback across different website or design versions.
• Task management integration: Push feedback into tools like Trello, Jira, or Slack.

Pros and cons

✅ Very intuitive for visual website and product feedback
✅ Easy to use for both internal teams and clients
✅ Supports website, app, and design reviews

❌ Not ideal for text-heavy or survey-style feedback
❌ Limited analytics and reporting
❌ Works best during design and QA stages, less for ongoing feedback

Pricing: Starts at $10 per user per month.

14. Jira Product Discovery

Jira Product Discovery is a tool built for product managers to collect and organize product ideas and feedback directly into Jira. It’s best for product teams already using Jira who want feedback integrated into their product planning process.

Top features

• Idea and feedback capture: Collect suggestions and valuable customer insights.
• Prioritization views: Score and rank feedback items based on impact and effort.
• Collaborative idea management: Add context, comments, and supporting data to feedback.
• Integration with Jira Software: Move prioritized ideas into product delivery with no extra steps.
• Custom fields and filters: Organize feedback based on criteria like team, segment, or priority.

Pros and cons

✅ Integrated directly with Jira for seamless product planning
✅ Strong collaboration features for internal feedback
✅ Flexible prioritization views

❌ Less suited for collecting direct end-user or customer feedback
❌ Limited public-facing feedback collection options
❌ Some learning curve for non-technical users

Pricing: JPD's pricing starts at $10 per user per month.

Check out the best Jira Product Discovery alternatives →

15. Beamer

Beamer is a changelog and user feedback platform that lets product teams announce updates and collect customer reactions directly on their website or app. It’s ideal for SaaS companies who want fast, simple ways to gather feedback on new features and updates.

Top features

• In-app changelog: Share product updates where users are most likely to see them.
• Feedback and reactions: Collect emoji reactions, comments, and suggestions on updates.
• NPS surveys: Measure customer satisfaction directly in-app.
• Push notifications: Bring users back to view updates and provide feedback.
• Analytics and segmentation: Understand how different user groups engage with updates and feedback.

Pros and cons

✅ Fast way to collect user reactions and opinions on new features
✅ Very easy to set up and use
✅ Good targeting and notification features

❌ Limited feedback depth beyond reactions and comments
❌ Not built for collecting general product suggestions
❌ Reporting is fairly simple compared to dedicated feedback platforms

Pricing: Starts at $49 per month.

16. UserVoice

UserVoice is a dedicated product feedback platform that helps businesses capture, prioritize, and act on customer ideas and requests. It’s ideal for SaaS and enterprise product teams that want to make data-driven roadmap decisions based on user needs.

Top features

• Feedback portals: Collect and display customer ideas and requests in a transparent way.
• User voting and ranking: Let customers vote on submitted ideas to guide prioritization.
• Feedback analytics: Analyze trends, demand, and importance to inform product strategy.
• CRM and support tool integrations: Pull feedback from Zendesk, Salesforce, and other systems.
• Roadmap publishing: Share progress and show which requests are being worked on.

Pros and cons

✅ Strong for structured product feedback collection
✅ Transparent voting helps align product and customer priorities
✅ Scalable for large user bases

❌ Expensive for startups or small product teams
❌ Less suited for qualitative or open-ended feedback
❌ Customization options can be limited

Pricing: UserVoice's pricing starts at $899 per month.

17. Bettermode

Bettermode (formerly Tribe) is a community platform that helps businesses collect and organize customer feedback through online communities and discussion spaces. It’s ideal for brands that want to gather organic feedback through engaged customer conversations.

Top features

• Community discussions: Collect feedback as part of ongoing conversations in community spaces.
• Idea and feedback boards: Create dedicated spaces for customers to submit and vote on product ideas.
• Customizable widgets: Embed feedback forms and community content directly on your website or app.
• Member profiles and segmentation: Understand who your feedback is coming from and personalize responses.
• Moderation and management tools: Keep feedback focused and constructive.

Pros and cons

✅ Great for building feedback organically through customer communities
✅ Customizable and embeddable on web and in-app
✅ Combines product feedback with broader community engagement

❌ Less structured than dedicated feedback platforms
❌ Requires active community management to stay valuable
❌ Limited analytics and reporting on feedback trends

Pricing: Starts at $49 per month.

18. ProdPad

ProdPad is a product management platform focused on collecting, organizing, and prioritizing customer feedback to inform product roadmaps. It’s best for product teams who want a clear link between customer input and roadmap decisions.

Top features

• Customer feedback inbox: Collect ideas and feedback from users in one centralized location.
• Feedback tagging and linking: Connect feedback items directly to related product ideas and roadmap initiatives.
• Idea prioritization: Use scoring and voting to prioritize what to build next.
• Public idea portals: Allow customers to submit and vote on ideas in a transparent way.
• Roadmap visualization: Share what’s planned and what’s under consideration with customers and stakeholders.

Pros and cons

✅ Excellent for turning feedback into actionable product decisions
✅ Clear connection between feedback and roadmap planning
✅ Supports public and internal feedback collection

❌ Reporting and analytics are more basic
❌ Limited customization for public portals
❌ UI can feel a bit dated in parts

Pricing: Starts at $24 per editor per month.

19. Pendo

Pendo is a product experience platform that helps product teams gather in-app customer feedback, understand user behavior, and guide feature development. It’s ideal for SaaS companies that want to combine usage analytics with targeted customer feedback.

Top features

• In-app engaging and interactive surveys and polls: Collect real-time feedback from users as they interact with your product.
• Net Promoter Score (NPS) tracking: Measure customer sentiment regularly within the app.
• Segmentation and targeting: Show feedback forms to specific user groups based on behavior or demographics.
• Feedback-to-roadmap connection: Link feedback data directly to product decisions.
• Analytics integration: Combine qualitative feedback with user behavior for deeper, more valuable insights.

Pros and cons

✅ Easy to capture contextual feedback without disrupting the user experience
✅ Strong segmentation tools for targeted feedback collection
✅ Connects feedback to product usage data

❌ Expensive for smaller teams or startups
❌ Setup and configuration can be complex
❌ Limited customization for feedback forms compared to dedicated survey tools

Pricing: Pendo pricing is not publicly available. But according to online reviews, their prices are unjustifiably high, and we'd recommend these, more affordable alternatives to Pendo →

Wrapping up

There are many different customer feedback tools available, and it can often be overwhelming to choose one.

Featurebase is one of the best modern customer feedback tools. In addition to a generous free plan, it offers a beautiful and intuitive design. In addition to feedback boards and widgets, it offers surveys, changelogs, roadmaps, a knowledge base, and automated emails.

You'll have more effective feedback management, higher customer satisfaction and you'll capture valuable insights at every step of the customer journey.

You can automatically migrate your feedback over from any existing feedback tool in seconds, so there's no downside to trying it. 👇

✨ Start collecting & managing feedback with Featurebase for free →