Canny vs. ProductPlan: The 2025 Comparison

✨ Looking for a powerful & affordable alternative to Canny and ProductPlan? Check out Featurebase →

Customer feedback is at the heart of innovation and growth for any product. Any software company that wants to attract and retain customers in 2025 should consider adding a feedback management tool to their tech stack. But how do you choose the right one when they seemingly have the same features and pricing?

Today, we look at two contenders. On the one hand, there is Canny, an all-in-one feedback management tool. On the other, there is ProductPlan, arguably the best visual roadmap builder for product teams.

Which one should you choose? Let's dig in. 👇

Features comparison

Canny: key features

Canny is a full-blown product management platform that supports analyzing and collecting feedback, building roadmaps, and tying user feedback to the work being done by the dev team.

Here are some of its top features:

• AI feedback management: get customer feedback from platforms like Zendesk, Intercom, Help Scout and Gong, and other tools, analyze and summarize it
• Feedback organization and deduplication: build centralized feedback boards with all of the entries in one place, where duplicates are removed automatically
• Smart Reply: set up automated follow-up questions to common questions from customers, e.g. about new features
• Summarize conversations: once you gather feedback, use AI to distill the most important messages
• Feedback boards with voting features: let customers vote on what matters to them; keep customers informed by sending out automated messages when new features go live
• Connect Canny with your software and customer data: capture user feedback without requiring anyone to log in
• Integrations with other business, customer service, marketing and project management tools
• Add relevant company data and customer attributes for more accurate feedback analysis: MRR, headcount, roles and more make it easier to prioritize features based on who's requesting
• Roadmap planning: create roadmaps to visualize your work and align internal teams with customers
• Communicate progress with automated personalized messages to close the feedback loop and increase customer satisfaction

In other words, Canny is a comprehensive product management tool that makes analyzing, acting on, and gathering feedback easy.

Productplan: key features

If you're expecting a complete product management platform, you're in for a surprise. ProductPlan is all about creating, managing, and sharing product roadmaps, and most of its top features revolve around roadmaps.

Here are some of its top features:

• Visual roadmaps: best-in-class interactive roadmaps with customizable layouts, and multiple types of views
• Prioritization tools: once you collect feedback and build roadmaps, you can use ProductPlan to analyze feedback and determine which feature is worth building and what needs immediate attention
• Two-way integrations: with tools such as Jira, Slack, Confluence, Azure DevOps to help your team members manage the roadmap on autopilot. Once you update something in your task management tool, the roadmap is updated as well
• Collaboration features: use this product roadmap tool to share roadmaps internally or externally, comment on items and manage permissions for different team members
• Building a roadmap portfolio: instead of just one, build multiple roadmaps to manage customer feedback more effectively across projects and stakeholders
• Cascading OKRs: inform your product strategy with tangible metrics set for e.g. software development teams in your roadmap
• SOC2 certification: for enterprise teams that need to protect user insights from unauthorized access

In a nutshell, this product management software is all about roadmaps, with no features such as managing and tracking feature requests, bug reports, changelogs, feedback collection across channels, and others.

Pricing plan comparison

Canny pricing

Canny's pricing seems very straightforward. There is a very limited free plan that only lets you collect 100 feedback ideas. You also get private boards, changelogs, SSO, and one integration.

In reality, you need a paid plan to collect feedback efficiently. Those start at $79 per month, unlocking a custom domain, a prioritization roadmap, two integrations, as well as content translations and localizations.

However, to get the most out of user feedback and manage feature requests in Canny, you need the Growth plan. It unlocks AI features, admin roles for team management, and user segmentation. The biggest problem with Canny pricing is the massive jump from Starter to Growth, or from $79 to $359 monthly.

The Business plan adds Salesforce and Hubspot integrations to the mix, but it doesn't have publicly available pricing.

ProductPlan pricing

On the other hand, ProductPlan pricing is a full mystery at a glance.

You have to research to learn how much this product feedback tool costs. As this post explains, the cheapest you can get ProductPlan for is $49 per month. This is the price for an Editor seat, as product roadmap viewers are free. The bad news is that you have no option to pay monthly, and right off the bat, you have to pay for an entire year.

If you're interested in more detailed ProductPlan pricing, we have that covered in detail →

To sum things up, Canny costs a whopping $359/mo if you want all the useful features for managing user feedback. ProductPlan is cheaper when looking at numbers alone. However, both of them are pretty expensive compared to alternatives.

If you're after a more affordable solution, check out Featurebase (👋 that's us). We’re an alternative to Canny & ProductPlan, but we promise to stay neutral in this comparison and back everything with facts!

Canny vs Productplan: pros and cons

Both tools are decent choices for product managers. However, you must assess their strengths and weaknesses before grabbing your credit card. 💳

Canny's pros and cons

Pros:

• User-friendly interface that makes onboarding easy even for non-product-team members
• Efficient feedback management with a streamlined way to gather, analyze, act on, and communicate feedback
• Solid public and private roadmaps

Cons:

• High pricing, especially if you want the standout Canny features
• Lack of customization, especially when it comes to customer segmentation and ways to prioritize feedback
• Some customers complain about the feedback widget being challenging to use and customize in their products

Productplan's pros and cons

Pros:

• Easy to use, as anyone can whip up a roadmap very quickly
• One of the best roadmaps in the game in terms of organization, options, sharing, and more
• Great Jira integration, letting you use fewer dev tools to deliver a finished product

Cons:

• Basic analytics that don't let you analyze feedback data extensively
• Limited features for product teams that want a more comprehensive platform for feedback management
• High pricing (for a product feedback tool with one standout feature)

Which is the better tool for collecting customer feedback?

Canny is probably the better choice for product managers who want one tool for collecting and analyzing user feedback, managing feature requests, and making sense of feedback data. This feedback management tool has a solid feedback portal and allows product teams to close the feedback loop easily.

Even though it has more advanced features than ProductPlan, many users can't stomach the high price point that unlocks the most useful features.

ProductPlan is the better choice for anyone who bases their product strategy on sleek roadmaps with an intuitive interface. Unfortunately, the remaining features are not very impressive, especially for the price point.

So, where do you go next if Canny is too expensive and ProductPlan is too limited? 🤔

Try Featurebase instead ✨

You can collect customer feedback, close the loop, and even build a Help Center. We don't just let you create visual roadmaps and organize feature requests. In Featurebase, you get all the tools for managing feedback and communicating with your customers.

Here are the key features of Featurebase:

• A centralized feedback board
• Powerful internal & public roadmaps
• In-app feedback widgets
• Customer surveys with templates
• AI-based feedback analysis and prioritization
• Changelogs for closing the feedback loop
• Help Center
• 40+ languages
• And much, much more

The best is that our feedback tools are super easy to use. Even with no experience in product management, you can get your first board up and running in minutes and start collecting user insights.

So what are you waiting for? If Canny is too complex and expensive and ProductPlan does not let you properly manage feedback, get an even better tool.

✨ Start collecting & managing product feedback with Featurebase for Free →

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