Canny vs ProductBoard: What to Purchase in 2025?

✨ Check out Featurebase—a modern & more powerful alternative to Canny & Productboard.

No matter the type of business you run, you will eventually realize that not even the best features at the lowest price point will save your product if you don't listen to your customers.

Today, we review two feedback management platforms that help you do just that: collect feedback and use those ideas to improve your offering.

Canny and ProductBoard are seemingly similar tools for gathering customer feedback, but they differ in some key areas. Let's explore all their pros and cons and help you choose the right user feedback platform. 👇

TL;DR - a short overview:

• Canny and Productboard are two powerful feedback management tools, but:
  • Canny focuses on collecting and prioritizing customer feedback
  • Productboard focuses on product management & roadmaps
• Canny’s most affordable plans are limited, with the best features starting from $359/month. Productboard offers lower entry-level pricing starting at $19/maker/month but requires multiple seats and can become pricey for larger teams.
• User reviews: Canny is loved for simplicity but criticized for its steep pricing jumps and limited reporting options. Productboard shines in features but has a steeper learning curve and struggles with feedback collection.
• Both tools are solid options, but the right choice depends on whether you’re prioritizing feedback collection (Canny) or product management & roadmaps (Productboard).

That said, they are quite pricey and lack some helpful features. If you're after a more powerful tool, check out Featurebase (👋 that’s us). We’re an alternative to Productboard and Canny—but we'll back up everything in this comparison with customer reviews. 🤞

Canny vs Productboard at a glance

Canny overview

Canny is a customer feedback platform that allows businesses to collect and analyze customer feedback, gather and prioritize feature requests, build product roadmaps, and keep customers informed through public changelogs.

Productboard overview

Productboard is a product management platform built for product teams that want to create dynamic roadmaps, align with go-to-market teams, launch coordinated product releases, uncover hidden insights, and successfully close the feedback loop.

Regarding positioning, Canny is built for any team that wants to collect user feedback. On the other hand, Producboard primarily targets product management teams.

Canny vs Productboard: features

Canny features

Canny has various features for collecting and managing customer feedback. It easily integrates with platforms such as Gong, Help Scout, and Zendesk. The feedback items are automatically passed to Canny and sorted according to source. After that, the entries are grouped by topic and deduplicated.

If you frequently get similar questions and requests, you can set up automated replies for follow-up questions. You may get a lot of comments, making it difficult to read through everything, so Canny uses AI comment summaries to give you essential information at a glance.

You can set up a centralized feedback board where customers can add new feature requests or vote on existing ones. This facilitates feature prioritization and helps you quantify user insights. You can also link user accounts in Canny with those in your product.

You can build and manage public and private roadmaps, helping users get an overview of potential new features. The roadmaps can be integrated with project management tools such as Jira to keep the development team up to date with tasks and plans.

Last but not least, you can complete your feedback strategy by publishing a changelog with new releases and bug fixes.

Productboard features

Productboard has a range of features to keep your product launches on track, with the most important one being the roadmaps.

Productboard lets you build private and public roadmaps for internal stakeholders and customers. With a two-way integration with project management software like Jira, you can automatically update the roadmap when your dev team pushes a new feature to go live.

The Customer Insights portion of Productboard allows you to collect feedback from various touchpoints and put it into a centralized board. For example, you can get feedback from Zendesk, Gong, Slack, and others.

Based on who submits the feedback and what the topic is, Productboard helps you prioritize it and give it a score. Each user gets an impact score, allowing you to determine which features are the right fit for your long-term company goals.

Canny vs Productboard: pricing

Canny pricing

Canny is notorious for their frequent pricing changes, but the latest iteration of Canny pricing has been around for a while. Canny offers four plans:

• Free (unlimited users, private boards, changelog, one integration, SSO)
• Starter at $79 per month (unlimited posts, custom domain, prioritization roadmap, two integrations, content translations)
• Growth at $359 per month (unlimited integrations, custom board access, AI automation, user segmentation, admin roles)
• Business with an undisclosed price (authentication integrations, Salesforce and Hubspot integrations, white labeling, and more)

All plans come with unlimited end-users. However, only the Growth plan offers the full range of features in terms of integrations, segmentation, custom boards, and more.

Productboard pricing

Productboard's pricing is more flexible in comparison. It also has a free plan where you get 50 feedback notes, one team space, one objective, and one customer portal.

Paid plans start at $19 per maker per month. The most affordable plan includes 250 feedback notes, two insights automation, portal moderation, the ability to close the feedback loop, release planning, and much more.

The Essentials plan unlocks all the best features for product managers and teams, such as unlimited feedback notes, manual customer segmentation, and trended reporting. The Pro plan costs $59 per maker per month, and you must get two seats to be eligible.

The Enterprise plan does not have publicly available pricing. It has some neat extras, such as SAML SSO and Google SSO, efficiency and allocation reporting and audit logs, and live onboarding and customer support.

What users are saying

Canny reviews

Canny has overall quite positive feedback. However, long-term users have a few complaints that keep popping up:

• It's difficult to reach the Canny support team (this is pretty huge)
• No localization and translation features for feedback boards and changelogs
• The AI deduplication feature for feedback entries does not work as well as it does in some competitor tools
• A lack of charts and data visualization/reporting options
• Steep jumps between different plans—from Starter to Growth, you must pay $359 instead of $79 per month.

Plus, they recently faced another significant Twitter controversy in which they were criticized for deliberately not including a "cancel subscription" button. Customers expressed frustration over having to wait weeks to cancel their subscriptions and, in some cases, not receiving any response at all.

Productboard reviews

Most Productboard customers are happy with the tool as it allows them to centralize user feedback and build the right products for their target audience.

However, it can be difficult to make sense of the information provided. Productboard does not handle large data sets well and can have issues loading all the information for your team. Also, the dashboards can feel cluttered and disorganized.

In general, most Productboard customers have no complaints about the product's features or value. Instead, it's all about the user experience, which is clunky and slow. The learning curve is steep, and if you're new to product management tools, it can take a while to master Productboard.

Try a more powerful alternative to Canny and Productboard

If you need all the features from Canny and Productboard at a lower cost and complexity, check out Featurebase (👋 that's us)! You can collect and prioritize feedback, build advanced roadmaps, create changelogs, and even knowledge bases.

Some key features of Featurebase:

• Feedback boards with feature voting
• Roadmaps that can be public, private, or limited to certain user groups
• In-app widgets (see live demo)
• AI-based feedback organization and analysis
• Surveys (like NPS, CSAT, etc.)
• Changelogs for communicating new features and bug fixes
• Knowledge base for keeping your product information in one place
• Integrations with Linear, Slack, Jira, Zapier, ClickUp, Github, and many other tools

Long story short, we offer all of the features of Canny and Productboard, and even our most expensive plan is half the cost of Canny. 🫰

But cost is not everything, and you shouldn't take our word for it. You can try Featurebase for completely free to see why it's the most powerful way to collect feedback for your product.

The onboarding is incredibly quick and doesn't require a credit card from your boss, so there's no downside to trying it. 😉

✨ Start collecting product feedback with Featurebase today for free →

More comparisons:

• Canny alternatives
• Canny vs UserVoice comparison
• Canny vs Featurebase comparison
• Canny vs Aha! comparison
• Productboard alternatives
• Productboard vs ProductPlan comparison
• Productboard vs Aha! comparison
• Productboard vs Featurebase