Productboard vs ProdPad: The 2025 Comparison

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With abundant AI tools, developer talent worldwide, and an endless stream of tools for creating great user experience, it seems like anyone can build a software product.

To compete in 2025, you'll need something that many businesses neglect: a product management tool that will 10x your team.

Product management software choices become more diverse each year, but the biggest players reign supreme. Today, we examine two popular choices used everywhere, from startups to enterprise companies: Productboard and ProdPad. 👇

Basic overview

What is Productboard?

Productboard was founded in 2014 in San Francisco. It's one of the leading product management platforms, designed to help product teams collect, analyze, and prioritize feedback, align their product strategy with customer needs, build roadmaps, and much more.

It's used by B2B and B2C companies that need a centralized feedback platform that integrates with modern tools like Slack and Jira.

What is ProdPad?

ProdPad is a product management tool founded in 2012 in England. Its primary target audience is startups and small- to mid-sized companies that need to collect feedback, prioritize it quickly, and visualize it to ship better products more quickly.

Feature comparison

While the two platforms appear similar, their feature sets have slight differences that may (not) suit your product team. Here's a quick breakdown of what you can find in Productboard and ProdPad.

Productboard key features

Productboard is a platform for customer-centric teams that need all the tools to translate customer feedback into actionable insights.

The key features include:

• Product roadmaps: create, share and collaborate on beautiful private and public roadmaps to align different stakeholders on the product mission, vision and strategy.
• Customer insights: centralize user feedback from various sources and analyze it to quickly access key data.
• Data-driven feature prioritization: factor in data such as revenue, business goals and user impact when deciding which functionality to build and what feedback to scrap.
• Collaborative roadmapping: let your team or customers collaborate on roadmaps in real-time.
• AI-powered features: reduce the time it takes to analyze feedback by employing AI to quickly summarize it and provide the most important details.

ProdPad key features

ProdPad has similar features, but there are a few notable differences:

• Lean product roadmaps: unlike Productboard, the roadmaps in ProdPad are more basic and serve the purpose of aligning teams without any extra bells or whistles.
• Idea management: capture, organize, and prioritize ideas in a centralized backlog. Create customizable workflows and synchronize ideas with items in development tools such as Jira to keep everyone in your business aligned.
• Feedback management: collect, prioritize, analyze, and communicate customer feedback to inform product strategy.
• Objectives and key results: Set and track product management metrics to ensure product initiatives align with the company's overarching goals, mission, and vision.
• Integrations: with tools like Jira, Trello, Slack and Salesforce to connect feedback items with tasks your team can work on.

What customers are saying

The best way to pit the tools against each other is to see what real users say in reviews.

Productboard reviews

Productboard users praise its ease of use, even for non-technical users.

• "Productboard helps us streamline our product prioritization process, and I like that. It’s really easy to use, and my team can implement it without extensive training. By integrating with other tools like Slack and Jira, it becomes even more integrated to our workflow. They’ve also been incredibly responsive to any questions we had in the support team. It is something that we use often to make sure everyone is on the same page in terms of what our goals are." (Source)

While the tool has generally good user experience, it tends to get bogged down when it works with a lot of data, as this user highlights:

• "The only problem with Productboard is the fact that the software slows down when dealing with massive data sets. This can be quite irritating, especially when one has a tight schedule in undertaking their work. Further, the number is often large and still, the feeling can be that some of these tools can be polished a little better. These weaknesses have affected some of our activities especially when we are in the process of seeking information." (Source)

This user has the same impression and notes that on top of the performance issues, there is a problem with analytics:

• "A possible drawback of Productboard is its relative lack of actionable analytics to perform deeper analytics. Though the system helps to gather the feedbacks, the mechanism of analysing the feedbacks is not as efficient as requires for further deep analysis, so there is the extra manual work required. Moreover, with an increasing number of feedbacks, their schematic and proper processing takes somewhat time, which affects the general tempo of work." (Source)

ProdPad reviews

On the other hand, ProdPad has generally favorable reviews and customers praise how easy it is to use. From implementing it in a product to learning the basic features, it has a great learning curve, even for users new to product management.

However, some users say that the prioritization is not as simple and straightforward as ProdPad claims:

• "From a User Research perspective, synthesizing customer feedback is more complex than what Prodpad currently has to offer. Looking forward to new developments in the area!" (Source)

Other users state that ProdPad works well for smaller, less complex teams. However, when the team is bigger in size, and there are multiple external stakeholders, sharing access to ProdPad roadmaps and items can be complicated:

• "I wish there were ways to restrict user access to different product groups. I run a product team that works across a number of different products, often with external stakeholders. We like to give these stakeholders access to ProdPad so that they can add new ideas and feedback, however, we currently can't restrict their access to only see one product and feedback from their domain." (Source)

There are also small technical glitches, such as the inability to add screenshots to feedback items, both internally and externally:

• "Our product is internal and B2B so our users are also our colleagues. A common question I hear from them is how to attach screenshots or attachments to their feedback because it would help them to express themselves better. This can be particularly valuable when people are communicating in English as their second language." (Source)

Pricing comparison

Both tools have seemingly simple pricing, but once you dig under the surface, things get a bit more complex.

Productboard pricing

There are four plans available:

• Starter (free, comes with 50 feedback notes and one team space, objective,e and product portal)
• Essentials ($19 per maker per month when billed annually)
• Pro (starts at $59 per maker per month, but you have to get a minimum of two makers)
• Enterprise (you have to talk to sales to get a precise quote for your needs)

To understand the Productboard pricing properly, you must know who a Maker is. A Maker is someone on your team who can edit, update, create, add, and prioritize ideas and feedback items. In other words, you pay for the people on your team and not those who contribute customer feedback, vot,e and view roadmaps.

ProdPad pricing

If you want to purchase ProdPad for your product management team, you'll have to spend some time figuring out what you'll pay because the pricing is pretty complex.

ProdPad pricing is split up into three tiers:

• Roadmaps
• Ideas
• Feedback

Each of the tiers starts at $24/editor/month when paid annually. So, if you want all of the tiers for one editor, you'd pay $72 monthly.

In theory, this split is great because you can only choose to collect feedback, gather ideas or build roadmaps, or any combination of these. But in practice, it means that you may end up paying more than you would for other product management or customer feedback tools.

Once you round up all the tiers for a certain number of editors, you can pay hundreds per month for ProdPad.

Wait... there's a better way!

All in all, both Productboard and ProdPad are quite pricey for what they offer and lack many helpful features. If you're after a more powerful tool with simple pricing, check out Featurebase (👋 that’s us).

Featurebase gives you one place to collect customer feedback, prioritize it with AI, communicate product updates back to customers, build roadmaps, and even a Help Center.

Some of our key features include:

• Feedback boards with feature voting
• Roadmaps that can be public, private, or limited to certain user groups
• In-app widgets (see live demo)
• AI-based feedback organization and analysis
• Surveys (like NPS, CSAT, etc.)
• Changelogs for communicating new features and bug fixes
• Knowledge base for keeping your product information in one place
• Integrations with Linear, Slack, Jira, Zapier, ClickUp, Github, and many other tools

With Featurebase, you can find out how customers feel about your product, what (not) to build, which user groups need a feature as a major dealbreaker, how to improve product adoption and much more.

The best part is that you can get almost all of these features for as low as $49 per month. It comes with a free plan, and the onboarding is super simple, so there's no downside to trying it out! 👇

✨ Start collecting & managing product feedback with Featurebase for Free →

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