ProdPad vs Aha: The 2025 Comparison

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As product management becomes an established discipline, new software keeps popping up daily. But before looking for new tools, let's focus on two established competitors: ProdPad and Aha!

While seemingly similar, the key features, target audiences, and pricing are just some of the many ways these tools differ. Let's explore ProdPad and Aha! in detail to determine which is better for collecting customer feedback, tracking projects, planning products, and more. 👇

A short summary:

• Both tools have been around for 10+ years, have broad feature set, and target large enterprises
• The features are mostly identical, with Aha being a more mature product with more features for larger teams
• Users complain about the same things: the complexity and the high pricing point
• Both tools have a similar "pay per module" pricing structure, with Aha! being more expensive

All in all, both tools are expensive and quite complicated. If you're after a more modern tool, check out Featurebase (👋 that’s us). We’re an alternative to Aha! and ProdPad, but we promise to back everything in this comparison with real reviews.

The Overview

ProdPad

ProdPad is one of the oldest product management tools, founded in 2012 by Janna Bastow and Simon Cast in London.

It was designed as one tool to do all of your product management operations so you can capture ideas, prioritize them, build a product roadmap, and provide more value to your end users.

Aha!

Aha! was founded in 2013 by Brian de Haaff and Chris Waters in California, USA. It has over a million users.

Aha! customers span from product managers, developers, engineers, and anyone who needs a product tool with loads of advanced features for large teams to translate product ideas into tasks you can work on.

Who are they for?

Who uses ProdPad?

ProdPad is the best choice for smaller to mid-size teams that need a flexible list of tools for every product management process in their organizations. It's a solid choice for customer-centric teams that value flexibility and quick iteration instead of endless planning before the execution stage.

It also helps that when compared side by side, ProdPad is significantly cheaper per team member. More on pricing later, though.

Who uses Aha!?

Aha! is a better fit for larger enterprises that want to collect feedback and need to maintain multiple product lines easily. With advanced roadmapping software, goal setting and collaboration, portfolio management, and other features, this platform is a superb addition to any larger business.

At the same time, Aha! is noticeably more expensive than ProdPad. And while it's not the most expensive product strategy platform (we're looking at you, Uservoice), the price quickly adds up when you have many team members.

Features comparison

ProdPad and Aha! have various features that keep your team on the same page and informed about your customers' desires and feedback.

ProdPad key features

Unlike some tools that offer roadmapping software only, ProdPad gives companies an entire tool stack to collect, manage and implement customer feedback. Here are the core ProdPad features you should be aware of before purchasing:

• Idea management
  • Centralize and organize product ideas for your team from various feedback sources.
  • Teams can prioritize, filter, and collaborate on ideas to align with business goals.
• Roadmapping
  • Visual and flexible product roadmaps for strategic planning to retain existing and attract new users.
  • Offers a lean, timeline-free approach to focus on objectives rather than deadlines.
• Customer feedback integration
  • Allows you to capture, manage, and connect customer feedback directly to product ideas.
  • Ensures real user insights drive product decisions.
• Prioritization frameworks
  • Includes prioritization frameworks like RICE and Kano to assess ideas effectively.
  • Helps teams determine which different ideas deliver the highest impact.
• Integrations
  • Seamlessly integrates with tools like Jira, Trello, and Slack.
  • Streamlines workflows between product management and development teams.

Aha! key features

Aha! offers intuitive design and a full stack of product management tools. In many ways, it's similar to ProdPad. Here are the key features you can find in this tool:

• Roadmapping and strategy
  • Provides customizable and visual roadmaps tied to business goals.
  • Helps teams link high-level strategy to day-to-day tasks and collaboration on projects with features such as kanban board visualization.
• Idea crowdsourcing
  • A portal for collecting ideas from customers, stakeholders, and employees.
  • Feature voting, commenting, and ranking of ideas to be prioritized effectively.
• Goal and initiative tracking
  • Lets teams set measurable goals and initiatives to align work with company objectives.
  • Enables performance tracking to evaluate progress toward strategic goals.
• Product release planning
  • Helps plan, visualize, and manage product releases in detail so the entire team stays focused.
  • Provides Gantt charts and dependency management for accurate timelines.
• Detailed reporting and analytics
  • Generates visual reports and dashboards to measure progress.
  • Offers insights into roadmap performance, idea status, and team productivity.

Pricing comparison

This is probably the area where the two tools have the most similarities. Both have pricing split up into different tiers for user feedback, idea management, product roadmaps, and other tools.

In other words, your product team can choose the features they need to get the product management tool that fits their unique needs and requirements.

ProdPad pricing

ProdPad offers an entire product management software suite, but broken down into parts you can purchase separately, like Barbie house furniture. Since it can be quite complicated, they also have a calculator on their pricing page.

The road mapping tool starts at $30/user/month, which gives you access to all the core features, including prioritization, global OKRs and metrics and unlimited roadmaps.

Ideas costs $30/user/month and includes unlimited idea capture, idea scoring and voting, backlog management, and AI features to detect related or duplicate content.

Feedback is the final piece of the puzzle, starting from additional $30/user/month. This gets you a centralized feedback portal with an email dropbox, different types of customer segmentations, and unlimited Reviewer logins.

The pricing plans are similar, but it's not difficult to see that ProdPad's pricing plans are cheaper. Even with all the tiers/modules combined, ProdPad comes out cheaper per user per month.

Aha! pricing

Aha! is similar in the way it structures its pricing because you can buy all the building blocks separately.

The staple product, Roadmaps, costs $74/user/month, which gives you the key roadmapping features and the integrations with project management and task management software.

Aha! Ideas is an additional $49/user/month, which gives you access to the feedback portal, idea prioritization, Salesforce and Zendesk integration, and a few other handy features.

Aha! Whiteboards and Aha! Knowledge cost another $23 and $11 per user a month, respectively.

Also read: Is Aha! Pricing Worth it?

What do users say?

ProdPad reviews

Prodpad is powerful, but certain features make it obvious that it's not built for larger teams. For example:

• "I wish there were ways to restrict user access to different product groups. I run a product team that works across a number of different products, often with external stakeholders. We like to give these stakeholders access to ProdPad so that they can add new ideas and feedback. However, we currently can't restrict their access to only see one product and feedback from their domain." (Source)

And other customers complain about the lack of options for feedback prioritization:

• "Ideas cannot be sorted easily via impact and effort, making prioritization very hard. We are currently exporting to a CSV to do this. It would be nice to have a more visual view to create ideas. It would be cool to lay out all our feedback and add it to the ideas we create on the fly in a visual manner, like a miro board. Add a better method or multiple method of prioritizing like R.I.C.E. Custom status for ideas other than archived or backlog etc." (Source)

Aha! reviews

Aha! users have a few things to say about the pricing and the useability:

• "AHA contributor licenses are quite expensive. While a lot can also be done with the free seats (reviewer license), we find that the access management is not quite as refined for different roles. We would be able to get more value out of the tool if UX and engineering leads would also be able to work more extensively with epics, including non-functional requirements on the engineering side. But that is quite limited as per the AHA licensing. (Source)
• Usability is an issue. The tool is quite feature-rich and customizable. But with many dropdown navigations, it is often not easy for the user to know where they are in the navigation (e.g., jumping from initiatives to reports/roadmaps with a dropdown or navigating across the tree of org hierarchy). There are also a lot of similar/redundant features such as the many different roadmap views, which take some getting used to to identify which one is preferred when." (Source)

Conclusion

ProdPad and Aha! are both good tools for capturing customer feedback, building roadmaps, and basing your future development on hard data rather than hunches and assumptions.

Having said that, both tools are also very expensive, lack modern competitive AI features, and could use a facelift for their UI, which seems to be confusing for a lot of their users.

So, what if there was a third alternative that solved those problems? 🤔

Try Featurebase ✨

Featurebase offers all of the features you find in ProdPad and Aha, and even more like AI feedback prioritization, Changelogs, Surveys, and a sleek, modern design. It comes with transparent pricing and a free plan that allows unlimited feedback.

Key features include:

• Feedback forum for easy feedback collection and feature voting
• Surveys with popular templates like NPS
• Changelog for announcing product updates
• Roadmaps for internal & external alignment
• Help Center for self-serve support
• AI-based feedback analysis
• Revenue-based feedback prioritization
• Integrations with Zapier, Slack, Jira, Trello, Linear and a host of other tools
• And much, much more!

The best part is that you can get almost all of these features for as low as $49 per month. And there is a free trial you can test out before committing and making a purchase. 👇

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