Aha vs Productboard: The 2025 Comparison

✨ Check out Featurebase—a modern & affordable alternative to Aha! and Productboard.

Looking for the best product management tool to handle the endless feature requests and customer feedback?

Aha! and Productboard are two names you’ve probably come across. Both promise to simplify feedback management for SaaS teams and help you prioritize the right features—but which one is actually better?

In this comparison, we’ll dive into Aha vs. Productboard to see which tool is the best fit for your team’s needs. 👇

TL;DR - short summary

• Both tools have been around for 10+ years, have broad feature set, and target large businesses and enterprises
• The features are mostly identical, from product roadmaps to feedback collection, analysis, and prioritization
• Aha! pricing is much more complex and expensive, while Productboard plans are cheaper and easier to figure out
• Users complain about the same things: the complexity of features, especially for new users and those who don't want all the bells and whistles

All in all, both tools are complicated and quite expensive. If you're after a more modern UI and affordable tool, check out Featurebase (👋 that’s us). We’re an alternative to Aha! and Productboard, but we promise this article is about the facts—backed by real reviews, no bias.

Aha vs. Productboard at a glance

Aha! was one of the first product management tools, bootstrapped 🤯 and launched in 2013. They serve mid- to large B2B companies and anyone who wants all the essential features for product management in one place. Notable customers include Siemens, LinkedIn, and Dell.

Productboard was launched in 2014 for product managers who want all the features to manage feedback, create product roadmaps, and build a product strategy in one tool. It's backed by a number of VCs, and its most prominent customers include Zoom, Zendesk, and Microsoft.

Aha vs Productboard is a battle of two very similar tools in terms of features, pricing, and target audiences.

Aha vs. Productboard: features

Aha's features

Aha! is a comprehensive product management tool for collecting feedback, communicating with customers, and closing the feedback loop. Depending on the add-ons you choose, you'll have various features for your software development and product team.

Some notable features of Aha! include:

• Private and public roadmaps
• Centralized feedback portal for collecting user feedback in the form of feature requests, bug reports, and just about any idea you may think of
• Whiteboards for ideation and brainstorming
• Collaboration tools for developers and product owners
• Knowledge base for describing your product
• A substantial number of integrations with tools such as Salesforce, Slack, Jira, and many others

While Aha!'s extensive feature set can be important for many product teams, some users feel that more isn’t always better.

The sheer number of features can sometimes make the tool feel bloated and overwhelming, leading to complaints about its complexity and lack of intuitiveness.

Productboard's features

Productboard has everything in one place for product management. You can collect feedback, create highly customizable roadmaps, link feedback to action items, and guide the development process.

Here's what you can expect in Productboard:

• Collaborative, real-time product roadmap creation
• Get customer signals through segmented feedback trends
• VIP customer views and tracking
• Customer feedback portal
• Create, organize, and prioritize backlogs
• Templates and workflows for easier team collaboration and project management
• SOC-2 Type II compliance, SAML SSO, and role-based access

And it's the same with Productboard—some users feel that the sheer volume of features and functionalities can be a double-edged sword:

Aha vs. Productboard: pricing

Both Aha! and Productboard offer solid idea management features, but Productboard is a bit cheaper. If pricing is a key factor in your decision, pay close attention to this breakdown (it can get complicated, trust me 😅).

Aha! pricing

Aha! is feature-rich, but its pricing is more complex due to separate plans and add-ons. Unlike most Aha! alternatives, which bundle features into a few simple tiers, Aha! splits its features across multiple plans, each having its own tiers.

Here’s the breakdown:

• Aha! Roadmaps: starts at $59 per user per month
• Aha! Ideas: starts at $39 per user per month
• Aha! Whiteboards: starts at $9 per user per month
• Aha! Knowledge: starts at $39 per user per month
• Aha! Develop: starts at $9 per user per month

But this all doesn't tell you too much. So, here's a quick example for people I think will mostly read this article:

Say you're a startup with 5 product managers and want to prioritize & rank features on roadmaps. This means you'll need the Premium Roadmaps for $74/user/mo. You also want to collect feedback from your app using widgets, meaning you'll need the Aha! Advanced Ideas for an extra $25/user/month. This means a staggering $99/user/month and a total of $495/month.

That's what some of their users have to say about it 👇

For more, check out our in-depth analysis of Aha pricing →

Productboard pricing

Productboard's pricing is a bit more straightforward, with four main seat-based pricing plans.

• Starter: free
• Essentials: $19 per maker per month
• Pro: $59 per maker per month
• Enterprise: get in touch with sales to get more information
• Productboard AI: an addon that costs $20 per month; can be added to Pro and Enterprise plans

But to actually understand Productboard pricing, it's important to distinguish between the different types of user roles: Makers, Contributors, and Viewers.

Makers are essentially product managers with full access to Productboard. Contributors and Viewers are other stakeholders that need to be able to view and add suggestions (e.g., CS teams).

All plans include unlimited contributors and viewers, but you have to pay for each Maker.

Here's our full breakdown of Productboard's pricing →.

What customers are saying

In the battle of Aha vs. Productboard, the most important thing to consider is what actual customers say.

Aha! reviews

Seasoned product managers will find their way around Aha! with ease. On the other hand, if you're new to the tool, the learning curve is pretty steep.

• While I love the functionality in Aha!, one of the challenges with getting started is that they are not necessarily intuitive to new users. So, expect to have a learning curve when beginning to implement Aha! into your workflow. (source)
• The learning curve for new users is big. We include a short orientation with new hires so they are grounded in the navigation. (source)
• In the Jira integration, it is made impossible by design to sync the release field bidirectionally and it is enforced to be updated only from Aha. This makes no sense as development works on Jira and often makes this change. (source)

Productboard reviews

One of the most common complaints about Productboard is that it can just be too much. There are too many features for some users, and getting up to speed with everything can take significantly more time and effort than Productboard alternatives.

• While using Productboard, it may become quite a bit on the clunky side because there are quite many features are included which could confuse users while they are getting introduced to the platform. Further, the use of tools may also pose problems where tool integration issues may at times interfere with our functioning. These challenges have sometimes impacted the performance of our team with regard to incorporating the software into normal work processes. (source)
• The only problem with Productboard is the fact that the software slows down when dealing with massive data sets. This can be quite irritating, especially when one has a tight schedule in undertaking their work. Further, the number is often large and still, the feeling can be that some of these tools can be polished a little better. These weaknesses have affected some of our activities especially when we are in the process of seeking information. (source)
• Probably the biggest drawback of Productboard is that it has a high level of complexity, which may lead to difficulties when onboarded by a company. We spent quite a long time exploring all the possibilities of the program and using some of them decreased our productivity at first. Furthermore, the pricing may be slightly on the higher end for the smaller teams or startups. (source)

An experienced product manager will find their way around it, but new users will struggle initially. Couple that with the moderately high pricing, and Productboard does not seem like a startup-friendly option.

So, which tool is better?

After comparing Aha vs Productboard, there is one main conclusion. The two tools are very similar in their feature set, pricing, and user experience. But that is actually the biggest problem...

Productboard and Aha have been in the market for a while, and they have added tons of features, from the ability to manage roadmaps, do task management, track the product journey, and more. Even for advanced users, this may be a bit much in one app, especially since all the features were not developed up to the same standard.

For most of you who want to do user research, collect feedback, and manage feature requests, both tools can be overly complex. And while the price difference between both tools is small, they are quite expensive compared to the overall market.

So why not look at an affordable & simple third option instead? 👇

Try Featurebase as an alternative ✨

If you need all the features from Productboard and Aha! at a lower cost and much lower complexity, Featurebase (👋 that's us) is what the doctor ordered. You can collect and prioritize product feedback, build roadmaps, close the feedback loop with users, and much more.

Some key features of Featurebase:

• Centralized feedback forum with feature voting
• In-app widgets for feedback and bug reports (see live demo)
• Private and public product roadmaps
• AI-based idea organization, analysis, and prioritization
• Prioritize feedback by customers' revenue
• Prioritization matrix and frameworks like Value/effort
• Customer surveys (NPS, CSAT, etc)
• Product Documentation
• Integrations with Slack, Jira, Zapier, Intercom, and many other tools

The paid plans start as low as $49 per month. You can start with a completely free plan allowing for unlimited feedback and the onboarding takes 5 minutes, so there's no downside to trying it!

✨ Start collecting feedback & building roadmaps with Featurebase for free →

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