Blog Customer FeedbackTop 21 Feedback Management Tools For 2024

Top 21 Feedback Management Tools For 2024

There are loads of customer feedback tools on the market, but choosing the right one can be very difficult. In this blog we'll give you a full overview of the most popular tools so you can make an informed decision.

Customer Feedback
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Building a successful product in 2024 is all about focusing on the customer. This means closely listening to their feedback and implementing any suggestions they have.

However, keeping track of user suggestions at scale without a dedicated tool is nearly impossible, and finding the right one can be almost as difficult.

But don't worry, in this blog we've got you covered. 

After testing out the 21 most popular feedback management tools, we combined them into a list where we compared the pros and cons of each.

So let's hop into it.


Shortlist of the 10 Best Feedback Management Tools

Looking for the easy answer? Here are the top picks that you can't go wrong with:

  1. 🥇 Featurebase - The all-in-one modern feedback management tool, best value for money
  2. 🥈 Productboard  - Useful for custom feature prioritization frameworks
  3. 🥉 Canny - Good for enterprise companies looking for feedback prioritization
  4. Userback - Great for in-app recordings and bug reporting
  5. Pendo - Complete customer experience software for enterprises
  6. FeatureOS - Good for collecting feedback, poor for prioritizing it
  7. SurveyMonkey - Optimized for surveys
  8. UserVoice - Enterprise-grade full solution, but very expensive
  9. Nolt - Super easy to use, but missing a lot of functionality
  10. Usersnap - In-app bug reporting and widgets, but there are better tools

What is a feedback management tool?

A feedback management tool lets you collect, manage, and organize product feedback to get valuable insights from it. This feedback can be from the product's users, internal team members, or other key stakeholders.

Feedback management tools are great because rather than letting feedback fall through the cracks like normally, you can capture and organize it all in one central place.

Having everything together in one place also makes it extremely easy to extract valuable insights.

Many tools allow you to prioritize feedback based on factors like upvotes, company monthly spending, user sentiment, etc.. to easily find out the most impactful product ideas.

So in short, feedback management tools help you take back control of unorganized feedback processes, uncover important product ideas, and build products your customers love by closely listening to their feedback.


10 Best Feedback Management Tools

Now that you have a good overview of what feedback management tools are and why they are crucial, let's hop into the list of the 10 best tools.

1. Featurebase

Featurebase's product illustration.
Featurebase's feedback board

Featurebase is one of the best overall tools on this list because of its innovative features, modern interface, and affordability.

It allows you to gather feedback from in-app widgets, and community forums while tracking suggestions from your existing feedback sources.

The main benefit of Feautrebase is that it allows your users to follow the lifecycle of their requested features by receiving status update emails and keeping an eye on the public roadmap.

Featurebase's key features:

  • Feedback boards, changelog, and a roadmap
  • In-app widgets (see live demo)
  • Surveys (NPS, CSAT, etc..)
  • Sort feedback by monetary value 
  • Prioritization frameworks
  • Automated notification emails
  • Custom domain
  • User segmentation
  • Single Sign-On
  • API
  • Over 6 + languages, including Spanish, German, French, etc.

Advantages of Featurebase:

  • Intuitive interface - a neat and easy-to-use design for you and your users with gamified features like leaderboards to incentivize feedback
  • AI duplicate post-detection - users & admins will see relevant similar posts before posting to reduce duplicates
  • AI-powered search - always find that idea that you were looking for, even if you don't remember the exact wording
  • Lots of customizations - have your boards look exactly the way you want by changing the colors, theme, text, and much more
  • Replies and @ mentioning - intuitive comment section for lengthy discussions

Drawbacks of Featurebase:

How much does Featurebase cost?

  • Free Plan - unlimited posts, all basic features like a feedback board, roadmap, and changelog to take your product to the next level
  • Growth Plan ($40/month) - 4 managers, all integrations and widgets, custom domain, and seamless user login
  • Premium Plan ($124/month) - 8 managers, API, SSO, and user segmentation

All plans let you collect unlimited feedback, and you can try the paid ones with a 10-day free trial. See pricing here →

Featurebase reviews:

  • Product Hunt - 4.9/5
Conclusion

If you're looking for an all-in-one feedback management tool, it has all the matching features and much more for an even lower price. 

Featurebase offers an intuitive interface with feedback boards, a roadmap, a changelog, surveys, in-app widgets, and much more.

The onboarding is amazingly quick and you get can get set up in seconds.

Learn more here →

2. Productboard

Productboard product illustration.
Productboard's dashboard

Productboard is an enterprise-focused product roadmapping tool. It has a main focus on task management and roadmaps, but can also be used to validate feature ideas with users.

Productboard's key features:

  • Different task management views and features
  • Prioritization frameworks
  • Many translations

Advantages of Productboard:

  • Lots of integrations to consolidate feedback
  • Roadmaps are very customizable
  • Meets ISO 27001:2013 and SOC2 standards for security

Drawbacks of Productboard:

  • No changelog
  • It doesn't let users see, upvote, or comment on their peers' ideas - only shows what admins have posted
  • Complex user interface with a steep learning curve
  • No commenting for engaging with users
  • No embeddable widgets

How much does Productboard cost?

Productboard offers four plans to choose from:

  • Starter - free
  • Essentials - $20 per maker/month
  • Pro - $80 per maker/month
  • Enterprise - comes with a custom quote

Note: The total cost of Productboard depends on how many 'Makers' you have in your team. For example, five users on their Pro plan will cost $400 a month.

Productboard reviews:

Conclusion

Productboard is an enterprise feedback management tool focusing on issue tracking and roadmaps. You can do a lot, but figuring out how to use it is a project on its own.‌ It allows users to only see and upvote admins' posts, making it unideal for feedback collection.

If you're a smaller startup, we recommend checking out these affordable Productboard alternatives →

3. Canny.io

Canny's product illustration.
Canny's feedback board

Canny is another solid pick from this list. It offers quite a lot of functionalities for enterprise customers but stays relatively simple compared to Productboard. However, their paid plans cost a lot, and the free plan has a strict limit on monthly posts.

Canny's key features:

  • Feedback boards, roadmaps, changelog
  • Prioritization frameworks
  • In-app widgets
  • Automated email notifications
  • Duplicate post-detection
  • Custom domain

Advantages of Canny:

  • SOC2 compliance for enterprises
  • Modern & intuitive design

Drawbacks of Canny:

  • Very expensive pricing 
  • No changelog popups
  • No bulk editing
  • No prioritization matrices
  • No follow-up questions like "How important is this for you?" for extra insights
  • Customers complain about not being listened to
  • Supports only English

How much does Canny cost?

  • Free plan - limits active posts to only 100 a month. For very small companies only
  • $99/month (Starter Plan) - custom domain, roadmap, 2 integrations. Very limited in features, equal to competitors' free plans
  • $399/month (Growth) - for 5 admins, user segmentation, private boards, and more
  • Business (talk to sales) - unlimited boards, pay by invoice, SOC2, etc.

Canny Pricing 2024: Is It Worth It →

Canny reviews:

  • G2 - 4.5/5 (complaints)
  • Capterra - 4.8/5
  • GetApp - 4.7/5
Conclusion

Canny is a reasonable feedback management tool for larger companies. They are SOC2 certified, support paying by invoice & have advanced moderation features. 

They offer a free plan that limits you to 100 posts. Furthermore, the most useful features are on the $399/mo plan, so it can get even quite expensive.

Check out these affordable Canny alternatives →

4. UserBack

UserBack's product illustration.
UserBack's feedback board

Userback is a feedback management tool that provides loads of options for collecting in-app feedback. In addition to regular posts, it also supports session replays and video feedback.

UserBack's key features:

  • Feedback portal
  • Widgets for feedback capturing
  • Bug & issue tracking

Advantages of Userback:

Drawbacks of Userback:

  • Bad duplicate post-detection system
  • No changelog for closing the feedback loop
  • Lacks customizations (+ no dark mode)
  • No follow-up questions like "How important is this for you?" for extra insights
  • No built-in prioritization frameworks for product managers

How much does Userback cost?

Userback's pricing is best for larger teams with different products:

  • Startup plan - $59/month, allowing 10 admins and 5 projects.
  • Company plan - $119/month, allowing 15 admins and 15 projects.
  • Premium plan - $217/month, allowing 25 admins and 27 projects.

Note: 'Projects' are your companies or products, which you'd have to have a lot to get the most out of your money.

Userback reviews:

  • G2. - 4.8/5
  • Capterra - 4.8/5
  • GetApp - 4.8/5
Conclusion

Userback is the best choice for large teams with many different products. As a plus, the session replay feature makes it stand out from the others.

It's a good tool to capture user feedback, but if you're a smaller company, other deals will make more sense as you'd be paying for empty admin seats.

Check out the best UserBack alternatives here →

5. Pendo

Pendo product illustration.
Pendo's feedback board.

Pendo is an enterprise-focused software offering a full range of tools to improve and measure user experience. Besides feedback boards and roadmaps, it helps manage user onboarding and includes product analytics tools.

Pendo's key features:

  • User onboarding
  • NPS surveys
  • Product analytics, like tracking in-app customer usage
  • Product roadmaps
  • Prioritization frameworks
  • Session replays

Advantages of Pendo:

  • Users can prioritize what posts are more important for them than others
  • Great for onboarding new users and understanding the customer journey
  • Has lots of translations

Drawbacks of Pendo:

  • Very expensive, even more enterprise-focused
  • Steep learning curve and confusing to use
  • Limited customizations (No dark mode, custom CSS, etc.)
  • Aged UI/UX
  • Limited user segmentations

How much does Pendo cost?

Pendo has a free plan with limited features, such as NPS surveys, a roadmap, and a maximum of 500 monthly users. 

The only paid plan displayed with the pricing upfront is the Starter plan, which costs $7000 per year and has only yearly billing available. It includes the same features but allows for 2000 users.

They haven't listed the pricing for the Growth and Portfolio plans. However, users have claimed to be paying from $12,000/year to around $50,000/year.

Pendo reviews:

Conclusion

Pendo is an all-inclusive tool designed to help large organizations create the best software experience. Pendo is a great feedback management tool if you're looking for everything you need for customer retention in one place and have lots of money to spare.‌‌‌‌

Otherwise, their prices are unjustifiably high, and we'd recommend these, more affordable alternatives to Pendo →

6. featureOS

FeatureOS product illustration.
featureOS feedback board

FeatureOS - once Hellonext - is another decent choice if you're looking for an all-in-one feedback management tool.

As the name suggests, it's packed with many useful features. If you want detailed control over every aspect of the feedback board, featureOS is a good choice.

FeatureOS key features:

  • Feedback boards, changelogs, public roadmaps
  • Widget for feedback collecting
  • Duplicate post-detection
  • A knowledge base feature
  • Replies and @ mentioning

Advantages of featureOS:

  • Modern design
  • Lots of customizations
  • Feature-rich

Drawbacks of featureOS:

  • No changelog popups
  • Can't sort feedback by monetary value
  • No user segmentation
  • No built-in prioritization frameworks
  • Supports only English
  • Interface can be clunky

How much does featureOS cost?

FeatureOS offers three pricing tiers:

  • Runway ($29/month) - 2 boards, 1 admin, 1 integration
  • Take Flight ($79/month) - 10 boards, 3 admins, 3 integrations
  • Fly High ($149/month) - unlimited boards, 10 admins, SSO, API

You can try each out with a 14-day trial.

Note: They have offered free plans many times in the past and overall change the pricing rather often. Last time, they closed the free plan overnight.

FeatureOS reviews:

  • Product Hunt - 4.5/5
Conclusion

FeatureOS is a great feedback management tool for small to medium sized startups. It has many features, including a changelog, a knowledge base, and widgets.

However, it's missing some important ones, like sorting feedback by revenue and prioritization frameworks.

They offer great pricing for companies that need to collect many different types of feedback. But they change it constantly, so there's always some uncertainty.

Check out the best alternatives to featureOS →

7. SurveyMonkey 

As the name suggests, SurveyMonkey is a feedback tool that's mainly focused on surveys. It offers tons of functionalities for designing customized surveys and running targeted feedback campaigns for different customer groups.

SurveyMonkey's key features:

  • Survey Design: Create customizable surveys with various question types, including multiple-choice, open-ended, and Likert scales.
  • Distribution Options: Distribute surveys via email, web links, social media, and more.
  • Advanced Analytics: Detailed reporting and analysis tools, including data export options to formats like CSV and Excel.
  • Integration: Integrates with various platforms, including Salesforce, HubSpot, Mailchimp, and Google Analytics.
  • Mobile Accessibility: Fully optimized for mobile, ensuring respondents can complete surveys on any device.
  • Templates: Access to a library of pre-made survey templates for different use cases.

Advantages of SurveyMonkey:

  • Ease of Use: Intuitive interface makes survey creation and distribution straightforward.
  • Versatile: Suitable for a wide range of feedback needs, from customer satisfaction to employee engagement.
  • Customizability: High level of customization for survey design and branding.
  • Scalable: Works for small businesses to large enterprises with various pricing plans.

Drawbacks of SurveyMonkey:

  • Limited Product Management Features: Lacks advanced product roadmapping and feedback prioritization capabilities found in other tools.
  • Cost: Can become expensive for larger teams or those needing advanced features and high response volumes.
  • Survey Fatigue: Over-reliance on surveys can lead to lower response rates over time.

How much does SurveyMonkey cost?

SurveyMonkey offers several pricing tiers to suit different needs:

  • Free Plan: Limited features, suitable for basic surveys with up to 10 questions and 100 responses per survey.
  • Team Advantage ($25 per user/month): Includes unlimited surveys, questions, and responses with collaboration tools and data export options.
  • Team Premier ($75 per user/month): Adds advanced analytics, data trends, custom logo and branding, and more.
  • Enterprise Plan: Custom pricing with advanced features, including centralized billing, single sign-on (SSO), and enhanced security.

SurveyMonkey Reviews:

  • G2: 4.4/5
  • Capterra: 4.6/5
  • GetApp: 4.6/5
Conclusion

SurveyMonkey is an excellent choice for businesses that need a powerful and easy-to-use survey tool to gather customer feedback.

However, it may not be the best fit for teams looking for comprehensive product management features. For those needs, combining SurveyMonkey with a dedicated feedback management tool might be the ideal solution.

Find more affordable alternatives to UserVoice →

8. UserVoice

UserVoice product illustration.
UserVoice's dashboard

UserVoice is an enterprise-grade feedback suite. It's a complex, all-in-one solution that requires time to master and is meant for larger teams that need custom workflows. It's one of the most expensive solutions, with plans starting at $699/month.

UserVoice's key features:

  • Idea Management
  • User Analytics
  • Roadmap Prioritization

Advantages of UserVoice

  • Different features for internal alignment
  • Satisfaction surveys
  • More integrations
  • Translations
  • SOC2 certified

Drawbacks of UserVoice:

  • Expensive, starting at $699/month
  • No changelog
  • No changelog widgets or announcement popups
  • Outdated user interface
  • Feature bloated, too complex for regular usage
  • A steep learning curve that can slow down agile startups

How much does UserVoice cost?

UserVoice is mainly suited for larger Enterprises, as their pricing is extremely expensive.

It starts at $699/month for managing ideas you submit yourself on behalf of your users. And it's $899 to actually collect feedback. Connecting customer data to ideas costs $1,350/month, and you'll have to talk to a salesperson to start each plan.

Most of their competitors' prices don't even reach their starting point. For example, the equivalent to their most expensive plan in Featurebase costs just $124 a month.

Learn more about UserVoice's pricing and if it's worth it →

UserVoice reviews:

Conclusion

UserVoice is an end-to-end product management tool for operating at scale. The additional features are excellent for enterprises but counterintuitive for SMBs looking to collect feedback and announce new features. It's also very expensive and targeted at enterprise companies.

Find more affordable alternatives to UserVoice →

9. Nolt.io

Nolt product illustration.
Nolt's feedback board.

Nolt is a lightweight alternative to other tools on this list, that's best suited for small teams looking to collect customer feedback using simple features.

Nolt's key features:

  • Feedback boards
  • A roadmap
  • Feedback collection widget
  • Anonymous posting, commenting, and voting
  • Password-protected boards

Advantages of Nolt:

  • Simplicity (at the cost of many features)
  • SAML 2.0 for enterprise
  • Has over 10+ different translations

Drawbacks of Nolt:

  • No admin dashboard
  • No changelog for closing the feedback loop with users
  • No duplicate post-detection system
  • Only one widget
  • No user segmentation
  • No sorting feedback by customer revenue
  • Doesn't scale well with many ideas (no bulk editing or filtering, etc.)
  • No built-in prioritization frameworks for product managers and owners

How much does Nolt cost?

  • Essential ($29/month) - 1 board, roadmap, SSO
  • Pro ($69/month) - 5 boards, API, and task management integrations
  • Enterprise (talk to sales) - unlimited boards

The Essential Plan is great if you need SSO upfront, but otherwise, you'll find a better deal from other tools in this list.

Nolt reviews:

  • G2 - 5/5
  • Capterra - 4.9/5
  • GetApp - 4.9/5
Conclusion

Nolt is a decent feedback tool for smaller teams looking for simplicity and voting boards. However, it lacks many crucial features like changelogs, user segmentation, and a dashboard.

Their pricing isn't expensive, but most alternatives offer much more for the same cost.

Check out the best Nolt alternatives →

10. UserSnap

illustration of UserSnaps feedback boards.
UserSnap's feedback board

The final feedback management tool that makes it to the top 10 is UserSnap. This is again an enterprise-focused solution with a larger learning curve than the others.

Some of the core features of UserSnap include bug reporting, video feedback, two-way integrations & customer surveys.

It has lots of widgets for all types of feedback. Examples include feature announcements, NPS scores and alternatives.

UserSnap's key features:

  • Feedback boards
  • Surveys
  • Different widgets (e.g. NPR, feature announcement, feature satisfaction surveys)
  • Many integrations like Jira Server, Salesforce, HubSpot
  • User segmentation

Advantages of UserSnap:

  • SOC2 certification for enterprises
  • Lots of customization possibilities

Drawbacks of UserSnap:

  • No roadmaps
  • Costs a lot
  • The design is a bit outdated, which means widgets don't always look the best
  • Very complex and confusing

How much does UserSnap cost?

UserSnap has four tiers of pricing that go up pretty high compared to UserBack.

  1. Startup (€69/month) - 5 projects, 10 team members, screen capturing, surveys, 50+ integrations.
  2. Company (€129/month) - 15 projects, 15 team members, error log recording, data export features.
  3. Premium (€249/month) - 25 projects, 25 members, app surveys, API access.
  4. Enterprise (€949/month) - Unlimited projects/members, advanced security, full API, and strategy consultation.
Conclusion

UserSnap is a versatile & enterprise-focused tool. They have lots of widgets, large integrations, and a SOC2 compliance.

For pricing, UserSnap is a very costly tool. Their highest plan comes in at $949/month or $11,388/year.

If you want something more affordable, check out these top UserSnap alternatives →

More feedback management tool choices

If something on this list didn't catch your eye, don't worry, here are some other options on the market:

  1. Survicate:
    Survicate is a versatile feedback management tool that allows you to collect customer feedback through surveys, NPS, and in-app feedback widgets. It integrates seamlessly with various CRM and email marketing tools, making it easy for you to gather and analyze user feedback across multiple touchpoints.
  2. Beamer:
    Beamer is a changelog tool that helps you keep users informed about updates, new features, and company news. It allows for user feedback collection through comments and reactions, creating better engagement and understanding of user needs.
  3. Announcekit:
    Announcekit is a tool for announcing product updates and collecting user feedback. It features customizable widgets that can be embedded into your website or app to keep users informed and gather their reactions and comments on release notes.
  4. Aha! (for enterprises):
    Aha! is a comprehensive product roadmapping and idea management tool. It helps product teams capture ideas, prioritize features, and create detailed roadmaps to align product strategy with business goals.
  5. Dovetail (for enterprises):
    Dovetail is a qualitative data analysis tool that allows you to collect, organize, and analyze feedback from user interviews, surveys, and other sources. It's particularly useful for product teams looking to gain deeper insights from qualitative data.
  6. Roadmunk (for enterprises):
    Roadmunk is a product roadmapping tool that allows you to create visual, collaborative roadmaps. It includes features for collecting and prioritizing user feedback, making it easier to align product development with user needs.
  7. Savio:
    Savio is a feedback management tool designed to help SaaS companies collect, organize, and prioritize user feedback. It integrates with various support and CRM systems, enabling teams to capture feedback from multiple channels and turn it into actionable insights.
  8. Frill:
    Frill is a feedback management and idea board tool that helps your team to collect user suggestions, prioritize features, and communicate updates. It offers a simple and intuitive interface for users to submit and vote on ideas.
  9. Ducalis (for enterprises):
    Ducalis is a prioritization tool that helps teams manage feedback and prioritize tasks based on various criteria. It integrates with tools like Jira, Trello, and Asana, making it easy to bring feedback into your existing workflow and make data-driven decisions.
  10. Jira product discovery (for enterprises):
    Jira Product Discovery is a tool within the Jira ecosystem designed for PMs to collect, prioritize, and manage ideas and feedback. It allows teams to turn insights into actionable tasks and track the progress of product development.
  11. Mopinion (for enterprises):
    Mopinion is a user feedback software that helps you collect and analyze feedback from websites, mobile apps, and email campaigns. It offers various feedback collection methods, including surveys and feedback forms, and provides detailed analytics to drive improvements.

How do you pick the right feedback management tool?

After trying out tens of feedback tools and building the leading customer feedback tool on the market, we've come to realize there are key factors that you should pay attention to when choosing a feedback tool.

Here's an overview of them: 👇

  • User-Friendly Interface
    The tool should be intuitive and easy to navigate. This ensures that both your team and your customers can use it without a steep learning curve.
  • Essential Management Features
    The goal of a feedback management tool is to be better than a spreadsheet. Therefore, look for features like post merging, duplicate post detection, status update emails, etc..
  • Customization Options
    The ability to customize your feedback collection to reflect your brand and the specific needs of your project is crucial. Customization can range from branding elements to unique layout designs.
  • Integration Capabilities
    A good feedback tool should seamlessly integrate with other tools your company uses like Jira, Linear, Intercom, etc...
  • Analytics and Reporting
    The ability to track engagement and gather insights from your feedback is valuable for understanding customer interests and their impact.
  • Affordability
    There's no reason to pick a tool that costs 10 times as much as another while offering the same core features.

FAQ

Why should I use a feedback management tool?

Feedback management tools can make the difference between a product that thrives and one that fails to meet customer expectations.

Here are four key benefits of using these tools:

  1. Collect and organize feedback systematically: Rather than having feedback all over the place, a proper feedback system helps you gather crucial customer insights in an organized way to easily figure out your customers' preferences and pain points.
  2. Increase Customer Happiness: By making it easy to send feedback and update your customers, feedback management tools allow you to address concerns promptly, boosting customer satisfaction and loyalty.
  3. Prioritize Effectively: Feedback management tools help you prioritize feedback based on various factors such as impact, urgency, and user sentiment, ensuring that you focus on the most critical issues first.
  4. Power up your existing tools: Feedback tools usually integrate with other help desk software you already use, helping you keep track of user feedback that would otherwise be lost.

Overall, feedback management tools are essential for building customer-centric products and figuring out crucial product ideas.

How much does a feedback management tool cost?

Although the pricing of different tools can vary from $30/mo to $2000+/mo, you can expect to pay around the following ranges:

  • Small startups - Free plans or $30-$200/mo
  • Medium-sized companies - $100-$600/mo
  • Enterprises - $300-$2000+/mo

What are the best feedback management tools?

There are loads of options on the market, but here are some of the ones you can't go wrong with:

  1. Featurebase - The all-in-one modern feedback management tool, best value for money
  2. Productboard  - Useful for enterprises who need custom feature prioritization frameworks
  3. Canny - Good for enterprise companies looking for feedback prioritization that isn't too complex

Conclusion

Choosing the right feedback management tool can be overwhelming, but hopefully, you've managed to find a few options to consider from this comprehensive guide.

If you're looking to take control of your feedback management processes with one tool, we really believe that Featurebase is probably your best choice.

Featurebase offers everything from feedback forums to in-app surveys and powerful prioritization tools so you can collect, prioritize, and manage feedback to build a product that truly resonates with your customers.

Get started with Feautrebase today →