Top 20 Website Feedback Widgets to Collect User Feedback

Do you know how many institutions have a complaint box where you can voice your concerns about something? When you finally reach the complaint box, you probably have forgotten what you wanted to complain about. In the modern business setting, your complaint box is a website feedback widget.

These tools help collect customer feedback, ideas, suggestions, feature requests, bug reports, and just about anything a website visitor might want to share with you.

Today, we show you the very best website feedback widgets you can use to collect user feedback. 👇

In short, here are the best tools worth checking out:

1. Featurebase ✨
2. Hotjar
3. Usersnap
4. Appzi
5. Qualaroo
6. Feedbackify
7. Userback
8. FeedbackFin
9. Wootric
10. SurveyMonkey
11. Elfsight
12. GetFeedback
13. Rapidr
14. Atarim
15. Marker.io
16. Ruttl
17. Rockee
18. Mopinion
19. EmbedSocial
20. Typeform

But before you grab your feedback widget of choice, let's quickly go over what even website feedback widgets are and what to look for in one.

What is a website feedback widget?

A website feedback widget is a tool on your website that allows visitors to leave feedback about their experience. It is commonly used to report bugs, share opinions, request features, suggest ideas for improvement, or just let you know that you made a typo on your landing page.

Other names for website feedback widgets include customer feedback forms, product feedback widgets, website feedback buttons, and in-app feedback forms.

Are website feedback widgets actually useful?

There are many ways to collect customer feedback, so why should you opt for a website feedback widget? 🤔

The main reason is user experience. Embedded widgets don't force users to leave your website or web app to give feedback, and they are super easy to implement.

Here are a few more reasons why your website needs a feedback widget:

1. Real-time insights: visitors can leave their feedback the moment they experience something (like a bug)
2. Improved user experience: you get notified about broken pages, images, links, typos, errors in content, and more
3. Better customer engagement: visitors feel like they have a say in what you do with your brand and website
4. Pure convenience: anyone can leave feedback with one click instead of having to write feedback emails, hop on calls, talk to customer support, etc.
5. Customizable: customer feedback widgets can be adjusted with different designs, copy, placement on your website, and more to make it feel on-brand and cohesive
6. Supports data-driven decisions: a customer feedback widget lets you collect qualitative and quantitative feedback that guides your decision-making processes
7. Cost-effectiveness: compared to other tools like surveys and user research groups, customizable user feedback buttons are affordable to purchase and implement
8. Improved customer retention: when you collect feedback and implement it, you come off as a brand that values customers' thoughts, which has a direct impact on retention and customer lifetime value

Key features that a website feedback widget tool should have

When shopping around for website feedback tools, keep this list ready so you don't miss out on key features that will make collecting feedback easier for you and your visitors.

1. Customizable design

The website feedback widget is an integral part of a page on your website. It should look and feel like it belongs there and not like a random bit of design pasted from Google Forms.

Good website feedback widgets let you customize them fully to match the design of your pages and your product.

2. Targeted feedback options

If you want instant feedback, you should set contextual triggers. For example, you can set up a feedback form only on your landing pages, pricing page, relevant parts of your product, etc. In other words, you choose where you collect user insights.

Additionally, you should be able to choose which type of feedback you collect and where. For example, you can choose to collect visual feedback only. Or, you can only allow bug reports for the users in your app, while website visitors can submit suggestions or general feedback.

3. Multiple feedback formats

Create customer feedback forms in multiple formats to determine what works best for your target audience. For example, you should be able to choose from:

• Visual feedback
• Star ratings
• Textual comments
• Surveys
• Emojis

And whatever else you think your audience will like.

4. Integration capabilities

Once you collect feedback, it should be stored somewhere and connected to the person who made the entry. Ideally, the feedback widget should have a centralized feedback board where you can collect, organize, and analyze all feedback items.

Beyond that, look for tools that integrate with the tools you use in your business, such as a CRM or a help desk/ticketing app. This keeps your team in the loop and ensures no data slips through the cracks.

5. Mobile responsiveness

A large portion of your website visitors come from mobile devices. The feedback widget should look and function equally well on a desktop, a mobile phone, and a tablet.

6. Real-time notifications

Once feedback comes in, the right people on your team should be notified. This is especially true if the feedback is negative, and you need to react before it snowballs into a crisis.

7. Analytics and reporting

Feedback widgets typically come with some sort of analytics. In a dashboard, you should see where your feedback comes from, the overall sentiment (positive, negative, or neutral), and which customer segments are leaving feedback.

8. Anonymous feedback

To capture honest and actionable user insights, you need an anonymous feedback option. Sometimes, the customer won't be comfortable sharing their identity, especially when the feedback is negative.

9. Multi-language support

Your users may come from all over the world. To facilitate collecting user feedback, choose a tool with translations in a handful of the world's most popular languages.

10. User identification

Tying user feedback to the user who submitted is crucial for building better customer relationships. Great customer feedback tools allow the user to log in via SSO or some other type of authentication in one click. This way, you can follow up later and prioritize feedback according to the user(s) who submitted it.

11. Permission settings

You should control when and where the feedback plugin appears. For example, you may want to show it only to the users who are logged in or only to those who are on a specific pricing plan.

12. Feedback categorization

Get a feedback tool that allows you to categorize and tag feedback automatically by some criterion. For example, Featurebase has AI features that let you organize feedback items by topic. This way, you automatically group similar customer insights.

Users also get notified if a similar entry exists as they add valuable insights.

Top website feedback widgets to try in 2025

When compiling this list, we considered all of the features mentioned above. The tools listed below are easy to use and embed and provide a variety of methods for gathering detailed feedback on your website.

1. Featurebase

Featurebase is a full-cycle product management platform that lets you gather feedback on your website and app. The website feedback widget is fully customizable and fits right into your website content regarding design and user experience.

Besides the feedback widget, Featurebase has multiple other methods for feedback collection:

• Surveys with templates
• Feedback forms
• Centralized feedback boards with feature voting
• Integrations that let you send save from Intercom, Zendesk, Slack, Discord, etc.

Once it comes in, you can categorize and analyze incoming feedback with the power of AI. Similar topics are grouped, and you can avoid duplicate entries. Thanks to login authentication, you can tie each entry to a customer ID.

With features for closing the feedback loop, you can increase user engagement and improve customer satisfaction simultaneously.

The best part is that you can get started with the free plan and the paid ones start from just $49 per month. The onboarding is super simple, so there's no downside to trying it out! 👇

✨ Start collecting & managing feedback with Featurebase for free →

2. Hotjar

Hotjar is the world's most renowned visual feedback tool. Features such as heatmaps and visitor session replays allow website owners to collect qualitative feedback at scale. For those who want to collect user feedback without asking, Hotjar packs a powerful punch.

It also has a website feedback button that integrates with the Hotjar experience. Users can vote with numbers, stars, smiley faces, and other symbols and leave feedback in the form of text.

You can track up to 35 sessions per day for free, and paid plans start at $32 monthly.

3. Usersnap

Usersnap is a visual feedback tool that allows for a combination of qualitative and quantitative feedback. It embeds easily into your website and lets you collect instant feedback from registered and anonymous users.

In addition to thumbs up/down, smileys and emoji faces, stars, and other rating systems, it also lets users send screenshots and screen recordings from your website or mobile app.

You can use it for free for up to 20 monthly feedback items. Paid plans start at 39EUR/month.

Check out more Usersnap alternatives →

4. Appzi

Appzi lets you gather user feedback with customizable surveys. Once you sign up, you can choose from one of the many available survey templates and place them as feedback buttons, auto-popup widgets, or inline widgets.

It also lets users submit visual feedback in the form of screenshots. Feedback is stored in a centralized dashboard and you can view detailed analytics for every survey running in your website or app.

You can use Appzi for free if you get up to 100 insights per month. Paid plans start at $29 monthly.

5. Qualaroo

Qualaroo by ProProfs is a user feedback tool focusing on surveys to collect qualitative and quantitative feedback. It offers a good selection of templates with ratings, open-ended questions, scales, and more, so you can get started quickly with customizable feedback surveys.

Its features, such as AI sentiment analysis, question branching, advanced user targeting, A/B testing, and others, make it a valuable tool for customer support, sales, and marketing.

The free plan gives you 50 responses per month forever. Paid plans start from $19.99 monthly.

6. Feedbackify

If you don't mind the slightly outdated user interface, Feedbackify can be a pretty decent way to add custom feedback forms to your website. The drag-and-drop interface combined with the templates for feedback forms lets you quickly get started with feedback collection.

The feedback dashboard gives you an overview of items coming in in real-time. You get full feedback context, along with items such as user ID, geographic location, page the feedback came from, and more.

The free trial lasts 15 days, and the only paid plan costs $19/month.

7. Userback

Userback offers a flexible feedback widget for gathering valuable feedback on any page of your website. Thanks to user identification, each piece of feedback data is packed with information to guide your decision-making and help you analyze and prioritize feedback.

One interesting feature is that each submission can be enriched with a recorded session of the user as they submit the feedback item.

The free trial lasts 14 days, after which you must pay a minimum of $49 per month.

Check out more Userback alternatives →

8. FeedbackFin

This feedback widget is open-source and completely free. Installation requires nothing more than copying and pasting a few lines of code, which makes for an easy setup for complete beginners.

While the widget is easy to install, it's also not very customizable. It does not have all the bells and whistles, but it's a good option for a free feedback widget.

9. Wootric

Wootric by InMoment is a more comprehensive customer experience platform that offers feedback widgets as part of its product. While it sounds like a large suite of tools to gauge customer satisfaction, it's essentially a survey platform with various templates that lets you gather detailed feedback on your website.

Wootric lets you select which pages receive feedback widgets and which users can see them. Once feedback arrives, you can analyze it in a centralized dashboard.

Pricing is not available publicly, and you can only schedule a demo to see how the product works.

10. SurveyMonkey

SurveyMonkey purchased the company Usabilla a while ago, focusing solely on capturing customer feedback through websites. You can now use SurveyMonkey's surveys and place them as website feedback widgets to get insights from users in real time.

You can grab some of the many templates, such as CSAT (customer satisfaction score), NPS (net promoter score), CES (customer effort score), and many other types of surveys.

There is a limited free plan, and paid plans start at 30EUR/month.

11. Elfsight

Elfsight is a widget platform that lets you choose from thousands of available widgets for different use cases. From social sharing buttons to live chat and of course, customer feedback widgets that embed into your website.

While it's not as powerful as some of the other feedback button options on this list, you can get Elfsight packages as low as $3 per month for three widgets.

12. GetFeedback

GetFeedback is an agile customer experience platform that lets you capture feedback across websites, email, SMS and anywhere your customers are. All feedback entries are pooled in a centralized feedback board that stores trends, insights and warnings about potential issues.

SurveyMonkey has also purchased this platform, and you must purchase and use it through SurveyMonkey as well.

13. Rapidr

Whether you need a separate page for a customer feedback portal or a widget embedded in your product and website, Rapidr has you covered. It has various tools for organizing, analyzing, and prioritizing customer feedback so you focus on the issues that matter.

With markdown support, automatic feedback entry deduplication, built-in authentication, and many other handy features, it's a solid choice for everyone from startups to enterprise businesses.

There is a 14-day free trial, and paid plans start at $49 per month.

Check out more Rapidr alternatives →

14. Atarim

Atarim is ideal for companies that only want to focus on visual feedback. Unlike other tools on this list, it does not support forms, surveys, rating scales or anything of that sort. It does, however, provide a super easy method to click and leave feedback on visual items.

It costs $35 per month and it's better suited for agencies and design teams.

15. Marker.io

Marker.io is a tool for a specific type of feedback - bug reports. Its website feedback tools allow users to click, annotate with feedback and send in their insights in real time. This allows developers to see exactly what happened so they can reproduce the bug without fumbling around.

For $39 per month, you get unlimited feedback items for three users.

16. Ruttl

Ruttl is primarily an internal feedback tool for design, product, sales and marketing teams that need to leave feedback on website design. With one click, you can leave comments on a live website, so you don't have to work on staging or design files.

Installation is easy because it works with different platforms and programming languages. You can also allow guests (such as website visitors) to leave comments.

The free version can be used by up to five people and paid plans start at $4 per user per month.

Check out the best Ruttl alternatives →

17. Rockee

Rockee is a content analytics platform for teams that want to understand how the content they publish resonates with their readers. You can connect your Google Analytics and Google Search Console to get real-time data on a piece of content as you view it on your website.

And as an extra, you can also add various website feedback widgets, from ratings to open-ended questions. Prices start at £59/month.

18. Mopinion

Mopinion is a user-friendly website feedback tool that lets you collect huge volumes of data about visitor behavior. Thanks to its drag-and-drop editor, a variety of question types and templates, and popular metrics such as NPS and CSAT, getting insights is quick and easy.

It's fully customizable, supports all types of screens and devices, and supports several different languages. After the 14-day free trial, you'll have to pay 249EUR per month.

Check out the best Mopinion alternatives →

19. EmbedSocial

If your business is big on user-generated content, social media presence, and customer reviews, EmbedSocial can be an interesting alternative to some of the tools mentioned above.

This platform has several widgets for collecting things such as Google, Trustpilot, or Shopify reviews, as well as getting live feeds from social media on your website. The reviews module starts at $29 per month.

20. Typeform

Typeform is a sleek and modern tool for collecting user feedback that easily embeds into your website or app. There are over 28 question types, a variety of form templates, integrations with popular email marketing and CRM tools and much more for functional sales, marketing and CS teams.

It's on the pricier end of the scale at $25 per month for 50 responses.

Conclusion

Feedback widget tools make it easy to get valuable insights quickly. Without breaking a sweat, visitors can leave feedback on the spot and you can organize and prioritize it to fix and build things that make an impact.

Featurebase is a modern & powerful website feedback tool with surveys, embeddable widgets, bug reporting features, feedback forums, and much more.

It comes with a Free plan and the onboarding is super simple, so there's no downside to trying it out! 👇

✨ Start collecting & managing customer feedback with Featurebase for Free →