Top 20 Website Feedback Widgets to Collect User Feedback

Do you know how many institutions have a complaint box where you can voice your concerns about something? When you finally reach the complaint box, you probably have forgotten what you wanted to complain about. In the modern business setting, your complaint box is a website feedback widget.

These tools help collect customer feedback, ideas, suggestions, feature requests, bug reports, and just about anything a website visitor might want to share with you.

Today, we show you the very best website feedback widgets you can use to collect user feedback. 👇

In short, here are the best tools worth checking out:

1. Featurebase ✨
2. Hotjar
3. Usersnap
4. Appzi
5. Qualaroo
6. Feedbackify
7. Userback
8. FeedbackFin
9. Wootric
10. SurveyMonkey
11. Elfsight
12. GetFeedback
13. Rapidr
14. Atarim
15. Marker.io
16. Ruttl
17. Rockee
18. Mopinion
19. EmbedSocial
20. Typeform

But before you grab your feedback widget of choice, let's quickly go over what even website feedback widgets are and what to look for in one. 🤔

What is a website feedback widget?

A website feedback widget is a tool on your website that allows visitors to leave feedback about their experience. It is commonly used to report bugs, share opinions, capture user insights, request features, suggest ideas for improvement, or just let you know that you made a typo on your landing page.

Other names for website feedback widgets include customer feedback forms, product feedback widgets, website feedback buttons, and in-app feedback forms.

Are website feedback widgets actually useful?

There are many ways to collect customer feedback, so why should you opt for a website feedback widget?

The main reason is user experience. Embedded widgets don't force users to leave your website or web app to give feedback, and they are super easy to implement.

Here are a few more reasons why your website needs a feedback widget:

1. Real-time insights: visitors can leave their feedback the moment they experience something (like a bug)
2. Improved user experience: you get notified about broken pages, images, links, typos, errors in content, and more, all from your customer feedback tools
3. Better customer engagement: visitors feel like they have a say in what you do with your brand and website
4. Pure convenience: anyone can leave feedback with one click instead of having to write feedback emails, hop on calls, talk to customer support, etc.
5. Customizable: customer feedback widgets can be adjusted with different designs, copy, placement on your website, and more to make it feel on-brand and cohesive
6. Supports data-driven decisions: a customer feedback widget lets you collect qualitative and quantitative feedback that guides your decision-making processes
7. Cost-effectiveness: compared to other tools like surveys and user research groups, customizable user feedback buttons are affordable to purchase and implement
8. Improved customer retention: when you collect feedback and implement it, you come off as a brand that values customers' thoughts, which has a direct impact on retention and customer lifetime value

Key features that a website feedback widget tool should have

When shopping around for website feedback tools, keep this list ready so you don't miss out on key features that will make collecting feedback easier for you and your visitors.

1. Customizable design

The website feedback widget is an integral part of a page on your website. It should look and feel like it belongs there and not like a random bit of design pasted from Google Forms.

Good website feedback widgets let you customize them fully to match the design of your pages and your product.

2. Targeted feedback options

If you want instant feedback, you should set contextual triggers. For example, you can set up a feedback form only on your landing pages, pricing page, relevant parts of your product, etc. In other words, you choose where you collect user insights.

Additionally, you should be able to choose which type of feedback you collect and where. For example, you can choose to collect visual feedback only. Or, you can only allow bug reports for the users in your app, while website visitors can submit suggestions or general feedback.

3. Multiple feedback formats

Create customer feedback forms in multiple formats to determine what works best for your target audience. For example, you should be able to choose from:

• Visual feedback
• Star ratings
• Textual comments
• Surveys
• Emojis

And whatever else you think your audience will like.

4. Integration capabilities

Once you collect feedback, it should be stored somewhere and connected to the person who made the entry. Ideally, the feedback widget should have a centralized feedback board where you can collect, organize, and analyze all feedback items.

Beyond that, look for tools that integrate with the tools you use in your business, such as a CRM or a help desk/ticketing app. This keeps your team in the loop and ensures no data slips through the cracks.

5. Mobile responsiveness

A large portion of your website visitors come from mobile devices. The feedback widget should look and function equally well on a desktop, a mobile phone, and a tablet.

6. Real-time notifications

Once feedback comes in, the right people on your team should be notified. This is especially true if the feedback is negative, and you need to react before it snowballs into a crisis.

7. Analytics and reporting

Feedback widgets typically come with some sort of analytics. In a dashboard, you should see where your feedback comes from, the overall sentiment (positive, negative, or neutral), and which customer segments are leaving feedback.

8. Anonymous feedback

To capture honest and actionable user insights, you need an anonymous feedback option. Sometimes, the customer won't be comfortable sharing their identity, especially when the feedback is negative.

9. Multi-language support

Your users may come from all over the world. To facilitate collecting user feedback, choose a tool with translations in a handful of the world's most popular languages.

10. User identification

Tying user feedback to the user who submitted is crucial for building better customer relationships. Great customer feedback tools allow the user to log in via SSO or some other type of authentication in one click. This way, you can follow up later and prioritize feedback according to the user(s) who submitted it.

11. Permission settings

You should control when and where the feedback plugin appears. For example, you may want to show it only to the users who are logged in or only to those who are on a specific pricing plan.

12. Feedback categorization

Get a feedback tool that allows you to categorize and tag feedback automatically by some criterion. For example, Featurebase has AI features that let you organize feedback items by topic. This way, you automatically group similar customer insights.

Users also get notified if a similar entry exists as they add valuable insights.

Top website feedback widgets to try in 2025

When compiling this list, we considered all of the features mentioned above. The tools listed below are easy to use and embed and provide a variety of methods for gathering detailed feedback on your website.

1. Featurebase ✨

Featurebase is a modern support & feedback platform that makes collecting website feedback simple, fast, and actionable. ​With powerful embedded widgets, feedback voting boards, roadmaps, and much more, it stands out as the best website feedback widget tool for SaaS teams. It's loved by thousands of marketing, product, and support teams from companies like Lovable, Polymarket, and Beehiiv. 💫

Top features

• Embedded feedback widgets – Collect ideas, bug reports, and suggestions directly from your website or webapp with an interactive feedback widget
• Anonymous submissions – Allow users to share honest, anonymous feedback without requiring a login
• Customizable widget design – fully customizable and fits right into your website content regarding design and user experience
• Automated email updates – Automatically notify users when their requested features are implemented
• Voting and commenting – Let users upvote and discuss feedback, helping you prioritize based on real demand
• User segmentation – Connect feedback with customer data like revenue and company size to group important customers and prioritize feedback by revenue
• Integrations – Slack, Linear, Intercom, Jira, Hubspot, Zendesk, Clickup, and many others
• Plus, help center, live chat, product roadmaps, release notes, and customer surveys – all in one place

Pricing

Featurebase offers a free plan with unlimited feedback. Paid plans start at $49 per month. The onboarding is super fast, so there's no downside to trying it. 👇

✨ Start collecting & managing feedback with Featurebase for free →

2. Hotjar

Hotjar combines behavioral analytics with simple feedback widgets to collect user sentiment and insights directly on your website. It’s best for UX and product teams that want to pair qualitative feedback with heatmaps and session recordings.

Top features

• On-site feedback widgets: Add popups, polls, and satisfaction ratings directly on site.
• Behavioral targeting: Trigger widgets based on user actions or page location.
• Exit intent surveys: Collect feedback when users are about to leave the site.
• Heatmaps and session recordings: Pair direct feedback with user behavior analysis.
• Dashboard and reports: View feedback alongside UX metrics.

Pros and cons

✅ Combines direct user feedback with behavioral insights
✅ Easy to set up and start collecting data
✅ Free plan available for basic use

❌ Feedback widget customization is limited
❌ Not built for feature requests or voting
❌ Reporting on feedback trends is basic unless upgraded

Pricing: You can track up to 35 sessions per day for free, and paid plans start at $32 monthly.

3. Usersnap

Usersnap is a visual feedback platform that uses embeddable widgets to collect customer feedback, bug reports, and feature requests with screenshots and annotations. It’s ideal for SaaS teams that want clear, actionable insights from users.

Top features

• Feedback widget with screenshots and annotations: Users can leave visual and written feedback in one step.
• Custom forms and targeting: Adjust forms to collect exactly the data you need.
• Session metadata capture: Automatically collect technical info like browser, OS, and URL.
• Team collaboration tools: Assign feedback to team members and track resolution.
• Integrations with dev and project tools: Connect to Jira, Trello, Asana, and others.

Pros and cons

✅ Great for visual, contextual website feedback
✅ Easy for users to submit clear bug reports and suggestions
✅ Supports public and private feedback collection

❌ Higher price point than simpler widgets
❌ Limited for traditional survey-style feedback
❌ Advanced reporting requires higher plans

Pricing: You can use it for free for up to 20 monthly feedback items. Paid plans start at 39€/month.

4. Appzi

Appzi is a website feedback tool that allows teams to collect user comments, suggestions, and bug reports directly through embeddable widgets. It’s great for product and marketing teams who want easy, no-code feedback collection.

Top features

• Customizable feedback widget: Place targeted feedback forms on website pages.
• Anonymous feedback support: No login required for users to leave input.
• Page-specific targeting: Collect feedback only on selected pages or during certain user actions.
• Feedback tagging and categorization: Organize incoming submissions for easier review.
• Integration with project management tools: Send feedback into Trello, Jira, and Slack.

Pros and cons

✅ Very simple and quick to set up
✅ Good for website-wide or page-specific feedback
✅ Affordable entry pricing

❌ Limited reporting and analysis capabilities
❌ No voting or roadmap views
❌ Less advanced targeting options than higher-end tools

Pricing: You can use Appzi for free if you get up to 100 insights per month. Paid plans start at $29 monthly.

5. Qualaroo

Qualaroo is a website survey and feedback tool that uses smart widgets (nudges) to collect targeted feedback from visitors in real time. It’s ideal for UX and product teams that want behavioral targeting combined with quick surveys.

Top features

• Website survey widgets (nudges): Show short surveys directly on key website pages.
• Behavioral targeting: Trigger widgets based on time on page, exit intent, device type, and more.
• Question branching: Customize survey flow based on user responses.
• AI-powered sentiment analysis: Analyze open-ended feedback automatically.
• Integrations with marketing and analytics tools: Push survey data into Slack, Salesforce, and Google Analytics.

Pros and cons

✅ Smart targeting makes feedback highly relevant
✅ Easy to deploy lightweight surveys without hurting UX
✅ AI-based analysis adds extra value

❌ Expensive compared to other survey widget tools
❌ Limited customization of widget appearance
❌ Not suited for roadmaps or feature voting

Pricing: The free plan gives you 50 responses per month forever. Paid plans start from $19.99 monthly.

6. Feedbackify

Feedbackify is a simple website feedback widget tool that lets visitors quickly leave comments, suggestions, and ratings without interrupting their browsing experience. It’s best for small businesses and websites that want fast, no-fuss feedback from visitors.

Top features

• Customizable feedback widget: Add a floating tab on your website for quick feedback submission.
• Anonymous feedback collection: Allow users to submit suggestions without logging in.
• Feedback categorization: Classify feedback as compliments, issues, or ideas.
• Real-time dashboard: View feedback as it comes in and filter by type or page.
• Drag-and-drop form builder: Customize questions and appearance easily.

Pros and cons

✅ Very simple and affordable feedback tool
✅ Easy for users to leave feedback with minimal effort
✅ Quick setup without coding

❌ Limited analytics and reporting
❌ No advanced targeting or behavior triggers
❌ No integrations with external tools

Pricing: Starts at $19 per month.

7. Userback

Userback is a visual feedback tool that lets teams capture annotated feedback, bug reports, and suggestions directly through website widgets. It’s best for product and dev teams that want visual context alongside written feedback.

Top features

• Feedback widget with annotation tools: Users can submit screenshots, videos, and comments directly from your site.
• Custom feedback forms: Collect targeted input based on page or user type.
• Client-friendly interface: No login required for end users to provide feedback.
• Internal collaboration tools: Assign, tag, and manage feedback as tasks.
• Integrations with dev and PM tools: Connect to Jira, Trello, Slack, and others.

Pros and cons

✅ Excellent for visual and contextual feedback
✅ Simple widget embeds directly on site
✅ Works well across product, design, and dev teams

❌ Higher price compared to basic feedback widgets
❌ Limited survey or voting features
❌ Reporting and insights are more basic

Pricing: The free trial lasts 14 days, after which you must pay a minimum of $49 per month.

8. FeedbackFin

FeedbackFin is a lightweight widget tool designed to capture simple website feedback quickly through small, unobtrusive forms. It’s ideal for websites and SaaS products that want fast, anonymous user insights.

Top features

• Feedback collection widget: Embed directly on the site for users to submit quick comments or suggestions.
• Anonymous submissions: No login required to provide feedback.
• Simple dashboard: Review submissions and identify trends easily.
• Customizable appearance: Change widget color, text, and placement.
• Affordable pricing: Keep costs low while still capturing valuable feedback.

Pros and cons

✅ Very affordable and easy to set up
✅ Anonymous, no-friction feedback collection
✅ Minimalist widget design fits most sites

❌ Limited reporting and analytics
❌ No roadmap or voting functionality
❌ Not suited for large teams or complex feedback management

Pricing: Starts at $10 per month.

9. Wootric (now InMoment)

Wootric specializes in micro-surveys and offers website widgets to collect quick customer feedback such as NPS, CSAT, and CES scores. It’s ideal for SaaS and subscription businesses that want to gather simple user sentiment data.

Top features

• On-site micro-survey widgets: Collect NPS, CSAT, and CES directly in your app or website.
• Targeted survey delivery: Choose when and where widgets appear based on user behavior.
• Anonymous response options: Collect feedback without forcing users to log in.
• Real-time dashboards: View and analyze feedback instantly.
• Integrations with CRMs and support tools: Push feedback into Salesforce, Slack, and other platforms.

Pros and cons

✅ Simple and effective for measuring customer sentiment
✅ Easy to deploy without heavy setup
✅ Integrates well with other CX tools

❌ Limited for gathering detailed product feedback
❌ Lacks idea boards or voting features
❌ Not suited for visual or bug reporting feedback

Pricing: Starts at $89 per month.

10. SurveyMonkey

SurveyMonkey is a popular survey platform that can be embedded into websites to collect customer feedback through forms and popups. It’s best for businesses wanting structured surveys as part of their website experience.

Top features

• Embeddable survey widgets: Add short surveys or feedback forms to web pages.
• Custom survey design: Build surveys with various question types and logic.
• Anonymity options: Collect feedback without personal data.
• Automated reporting and dashboards: Analyze responses at scale.
• Integrations with apps and CRM tools: Send survey data to Salesforce, Slack, and others.

Pros and cons

✅ Easy to embed surveys into websites
✅ Well-known and trusted survey platform
✅ Advanced reporting options

❌ Limited widget targeting or behavioral triggers
❌ Not built for ongoing user feedback collection
❌ Requires higher tiers for customization and branding removal

Pricing: Starts at $25 per user per month.

11. Elfsight

Elfsight offers a range of easy-to-use website widgets, including forms for collecting customer feedback without needing coding skills. It’s best for small businesses and website owners who want simple and affordable feedback widgets.

Top features

• Feedback and contact form widgets: Embed forms anywhere on your site.
• Popup and inline display options: Choose how and where feedback widgets appear.
• Customizable design: Match widget appearance to your brand style.
• Integrations with email and CRM: Send responses to email or connect via Zapier.
• Simple installation: Add widgets with no technical knowledge required.

Pros and cons

✅ Very affordable and beginner-friendly
✅ Easy to embed and customize
✅ Works with almost any AI website builder

❌ Limited feedback management or analysis features
❌ No voting or roadmap tools
❌ Not suited for large product teams

Pricing: Starts at $3 per month for three widgets.

12. GetFeedback

GetFeedback is a customer experience and survey platform designed to collect feedback across websites, emails, and mobile apps. It’s ideal for brands that want to trigger targeted website feedback widgets based on user behavior.

Top features

• Website feedback widgets: Use popups or slide-ins to gather insights from visitors.
• Behavioral targeting: Trigger widgets based on actions like exit intent or time on page.
• NPS, CSAT, and CES surveys: Collect quantitative feedback with built-in templates.
• Real-time analytics: Monitor widget responses and analyze user sentiment.
• CRM and marketing integrations: Push feedback into Salesforce and other platforms.

Pros and cons

✅ Strong targeting and behavioral triggers
✅ Pre-built survey templates for fast setup
✅ Scales well for enterprise use

❌ Higher pricing for advanced targeting and analytics
❌ Less suited for idea boards or voting
❌ Requires setup for proper segmentation

Pricing: Starts at $50 per user per month.

13. Rapidr

Rapidr is a product feedback platform that offers public and private boards with embedded widget options to collect ideas and suggestions directly from customers. It’s best for SaaS teams that want organized feature request collection through simple, accessible widgets.

Top features

• Website feedback widget: Embed simple forms on your website or app for collecting ideas and suggestions.
• Public and private boards: Allow feedback to be shared transparently or kept internal.
• Voting and prioritization: Let users upvote suggestions to highlight popular ideas.
• Changelog announcements: Notify users when their feedback leads to changes.
• Integrations with project management tools: Send feedback into Jira, Slack, and more.

Pros and cons

✅ Simple to embed and easy for users to submit feedback
✅ Affordable pricing for teams of all sizes
✅ Combines feedback collection with roadmap and changelog tools

❌ Limited widget customization
❌ No advanced targeting or triggering
❌ Basic analytics compared to enterprise tools

Pricing: Starts at $49 per month.

14. Atarim

Atarim is a visual collaboration and website feedback tool designed for agencies and web developers to collect feedback directly on live sites. It’s best for client projects where feedback needs to be visual, specific, and easy to submit.

Top features

• On-site feedback widgets: Allow clients or team members to click and leave comments directly on the site.
• Screenshot and annotation tools: Automatically capture visuals and highlight the feedback location.
• Task boards: Turn feedback into actionable tasks and assign them to team members.
• Guest commenting: Clients and stakeholders can leave feedback without needing to create an account.
• Integrations with project management tools: Sync tasks to tools like Trello, Asana, and ClickUp.

Pros and cons

✅ Great for visual, location-based website feedback
✅ Simple for clients to use without training
✅ Integrates well into agency project workflows

❌ Limited for structured survey-style feedback
❌ Not focused on public or community feedback
❌ No advanced reporting or analytics

Pricing: Starts at $35 per month and it's better suited for agencies and design teams.

15. Marker.io

Marker.io is a visual bug reporting and feedback tool that helps teams collect actionable feedback directly on live websites through embedded widgets. It’s ideal for product, QA, and dev teams working on web apps or websites.

Top features

• Website feedback widget: Allow users to report bugs and leave feedback without leaving the page.
• Automatic metadata capture: Collect browser, OS, screen resolution, and console logs with each submission.
• Screenshot and annotation tools: Make feedback visual and easy to understand.
• Client-friendly submissions: No login needed for external users to submit issues.
• Integrations with project management tools: Push feedback directly into Jira, Trello, Asana, and others.

Pros and cons

✅ Excellent for capturing contextual website feedback and bugs
✅ Visual annotations make feedback clearer for dev teams
✅ Simple widget embeds directly on site

❌ Focused more on bugs and issues, less on broad user feedback
❌ Limited customization of widget appearance
❌ Reporting capabilities are fairly basic

Pricing: Starts at $39 per month.

16. Ruttl

Ruttl is a visual feedback and collaboration tool designed for website feedback during design and QA phases. It offers widget-based commenting to capture clear, actionable feedback directly on live web pages. It’s best for web development teams and agencies.

Top features

• Embedded comment widgets: Allow clients or users to leave feedback directly on web pages.
• Visual annotations: Feedback includes highlighted sections and comments tied to specific page elements.
• Guest access: No login required for external stakeholders to submit feedback.
• Version history and management: Collect feedback across different versions of the same page.
• Task management integration: Sync feedback with tools like Trello or Jira.

Pros and cons

✅ Great for visual, design-focused website feedback
✅ Simple for clients and non-technical users to participate
✅ Integrates easily into web development workflows

❌ Limited for structured or survey-style feedback
❌ No voting or prioritization features
❌ Best suited for project phases, not ongoing customer feedback

Pricing: Starts at $4 per user per month.

17. Rockee

Rockee is a lightweight feedback widget tool aimed at content creators and marketers who want instant audience feedback on articles, blog posts, and landing pages. It’s ideal for publishers who need a simple way to collect user sentiment quickly.

Top features

• Quick feedback widgets: Embed small, easy-to-use feedback forms directly under content.
• Thumbs up/down and rating options: Collect sentiment with minimal effort from users.
• Comment box option: Allow users to leave open-ended feedback.
• Analytics dashboard: Track responses and see content performance insights.
• Anonymous submissions: No sign-up required for users to leave feedback.

Pros and cons

✅ Extremely simple and fast to deploy
✅ Focused on maximizing response rates from casual visitors
✅ Free plan available for small sites

❌ Limited customization options for widget design
❌ No advanced targeting or triggering rules
❌ Not suited for product or feature-specific feedback

Pricing: Starts at £59/month.

18. Mopinion

Mopinion is a digital feedback platform designed to collect structured feedback via highly customizable widgets on websites, mobile apps, and email. It’s best for UX, marketing, and product teams who need in-depth insights directly from website visitors.

Top features

• Highly customizable feedback widgets: Capture NPS, CSAT, CES, and open feedback in tailored forms.
• Behavioral triggers: Show widgets based on scroll depth, time on page, exit intent, and more.
• Feedback targeting: Deliver forms to specific user segments for more relevant insights.
• Real-time dashboards: Monitor widget submissions and feedback in one centralized view.
• Integrations with analytics and CX tools: Push feedback data into Google Analytics, Slack, and CRM systems.

Pros and cons

✅ Advanced targeting and customization options for widgets
✅ Great for structured and context-aware feedback collection
✅ Strong analytics and reporting built in

❌ Higher entry price compared to simple widget tools
❌ Takes some time to configure advanced triggers and logic
❌ Not ideal for casual or lightweight feedback capture

Pricing: Starts at 249€ per month.

19. EmbedSocial

EmbedSocial is a widget-based platform that helps businesses display and collect user-generated content, reviews, and feedback directly on websites. It’s ideal for brands that want visually rich feedback widgets for showcasing and gathering customer opinions.

Top features

• Embedded feedback and review forms: Let customers share reviews or feedback directly on your site.
• Display widgets: Show testimonials, reviews, and social proof using customizable widgets.
• Form builder: Create custom feedback forms that fit into existing page designs.
• Integrations with major platforms: Connect widgets with Shopify, WordPress, and other CMS tools.
• Automated moderation and publishing: Control which feedback gets displayed automatically or manually.

Pros and cons

✅ Great for combining feedback collection with displaying social proof
✅ Easy to embed and customize for different page types
✅ Supports multiple content types beyond just text feedback

❌ Not focused on product or feature-specific feedback
❌ Limited roadmap or prioritization features
❌ Widget triggers and targeting are basic

Pricing: Starts at $29 per month.

20. Typeform

Typeform is a conversational form and survey tool that makes collecting feedback through embedded widgets simple and engaging. It’s ideal for marketing, product, and CX teams that want to gather customer insights in a way that feels personal and non-intrusive.

Top features

• Embeddable forms and surveys: Easily add feedback widgets to web pages to capture user thoughts.
• Conversational interface: One-question-at-a-time design keeps users engaged as they provide feedback.
• Conditional logic: Show relevant follow-up questions based on user responses.
• Anonymous responses: Allow users to give feedback without providing personal details.
• Integrations with over 100 apps: Automatically send feedback to CRMs, email tools, and collaboration platforms.

Pros and cons

✅ Very easy to embed and customize on websites
✅ Smooth user experience encourages higher completion rates
✅ Wide range of integrations to connect feedback with other tools

❌ Not built specifically for ongoing product feedback or changelogs
❌ Limited ability to trigger widgets based on user behavior
❌ Higher price point compared to simple feedback widgets

Pricing: Starts at $25 per month.

Conclusion

Feedback widget tools make it easy to get valuable insights quickly. Without breaking a sweat, visitors can leave feedback on the spot and you can organize and prioritize it to fix and build things that make an impact.

Featurebase is a modern & powerful website feedback tool with surveys, embeddable widgets, bug reporting features, feedback forums, and much more.

It comes with a Free plan and the onboarding is super simple, so there's no downside to trying it out! 👇

✨ Start collecting & managing customer feedback with Featurebase for free →